Why Google Plus

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough to distinguish yourself from the competition. The need to properly optimize directories, obtain a presence on all relevant social media sites to your business, and online reviews. These three elements of marketing can help increase your business by leaps and bounds.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because of its integration with Google Local, YouTube, and Communities.  Plus provides reviews and the opportunity to review, and can be found often before a company’s own website. These features lend small professional services to improve ranking on listings on Google searches. Google local is also starting a grading system. If you are unfamiliar, Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”.

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence. 


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