Word of Mouse Marketing-Using Twitter

As we continue to use our mouse or smart phone as the primary communication tool for business, it is essential you understand the value of twitter.

Twitter is THE site for micro-blogging.  Twitter allows for real time communication and messaging in 140 character bursts or tweets.  Twitter users can post their tweets, which can include links to video, Facebook & Google+ pages, photos, blogs, and other relevant informative pieces.

Although it may seem confusing and time consuming, engaging with your follower's will be incredibly lucrative for your business or professional service.  My own story:
On a Saturday prior to taking the plunge into social media marketing and not knowing what I was doing.  I set up a twitter account (@hermosahillscr) for a development we are involved with in Costa Rica.  Not realizing what I was doing, I failed to place a link to our website to access additional information, less than 48 hours, I received a call at my office in Florida from a potential buyer in Arizona interested in a million dollar home in Playa Hermosa, Costa Rica. Obviously, I immediately saw the power in this social media tool.
This interaction would have never have happened if I not begun learning the value of social marketing.

There are a few things to keep in mind as you begin tweeting, those being:

  • Being interesting, smart and funny will bring followers and engagement and business 
  • Become a go-to source for people looking for your services or product, whether selling to them or being a helping in the decision making
  • Stay away from automated apps that are available that tweet for you, beware of the robots!
  • Check your messages regularly and establish conversation
  • Don't tweet on the hour, every hour or spam
  •  Get your twitter name out there to everyone:  Facebook, website, business cards, and LinkedIn
It's a new world of communication available to you; don't make the mistake of not taking advantage of this opportunity to grow.  It's easy, quick, fun and profitable.  Looking forward to your future tweets! 



1 comment:

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