Case Study Of A Small Business Marketing Online

The following case study should help a business owner to see how an online presence and social media exposure helped increase business and exposure for The Mortgage Firm.


The Mortgage Firm was established in 1995 and is headquartered in Central Florida.  Toward the end of 2011, the decision was made to expand their presence into Palm Beach County and the whole of South Florida.

Business Need

Due to changes in the industry, The Mortgage Firm saw an opportunity to establish their brand and service and make an immediate presence in a very competitive market. 


In Palm Beach County,, working with Suzanne Morton, provided the solution by building the brand and capturing clients by adding multiple profiles on social media sites such as facebook, yelp and twitter and engaging with the local real estate community and past customer base.  Additionally, The Mortgage Firm was placed in multiple online directories like ours,,, and others to create an online presence. 

Business Results

Immediately, The Mortgage Firm's online presence through social media and sharing of relevant information yielded results in more business, profits and brand recognition in Palm Beach County by being found on search engines and in engaging in social media. 

Online visibility is critical for any business and can put your business where it needs to be.


1 comment:

  1. From major cities to small towns, local search can be the marketing tool you need to gain new customers and grow your business. 

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