Having a social media and
directory presence for a small business is paramount. Many small businesses
have elected to not establish a solid internet presence due to the lack of
understanding of how to do it properly, lack of time, or not understanding the value
it can bring. It is fair to say that
most people know or use Facebook, YouTube, Twitter, and Linkedin. But
unfortunately that is no longer enough to distinguish yourself from the
competition.
The following three elements of
marketing can help increase your business by leaps and bounds:- properly optimize local directories
- obtain a presence on all relevant social media sites to your
business
- pursue customer reviews.
One particular site every small
business needs to be on is Google Plus. Google Plus is a must because the integration
with Google+ Local, provides reviews, and may be visited more times even before
a company’s own website. These features lend small professional services to
improve ranking and listings on Google searches. Google local is also starting
a grading system. If you are unfamiliar Google went to a “out of 30” grading
system instead of the more familiar “out of 5 stars”.
Now it is important to remember
the best way to optimize your internet presence is to get your name out there
as many ways as you possible can. An organic presence is the best presence.
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