Self Storage Benefits From Google+ | PRLog

Google+ continues to expand, and smart businesses are taking advantage of all that Google has to offer. whocanihire.com, an internet directory and online marketing strategy company, has taken the steps necessary for B2B and B2C exposure on Google+ to be optimized. whocanihire.com has set up pages for different industries and invited companies that can benefit from one another to join. One such industry is Self Storage. With an ever growing national and international page on Google+, whocanihire.com has brought together storage companies and their potential clients in a whole new way.

We plan on developing and growing our pages to benefit as many different industries as possible.  whocanihire.com has found a sense of community among different businesses sharing effective practices, conversing with potential clients,and gaining new business.   

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Why Google Plus

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough to distinguish yourself from the competition. The need to properly optimize directories, obtain a presence on all relevant social media sites to your business, and online reviews. These three elements of marketing can help increase your business by leaps and bounds.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because of its integration with Google Local, YouTube, and Communities.  Plus provides reviews and the opportunity to review, and can be found often before a company’s own website. These features lend small professional services to improve ranking on listings on Google searches. Google local is also starting a grading system. If you are unfamiliar, Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”.

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence. 

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Marketing the Right Way

What’s the best way for your company to stand out? Hmmmmmmm…Got it! Do exactly what every other business is doing. Brilliant! Wait… huh?  

Unfortunately, this is what too many companies are doing. There are obvious proven methods that work for business, I understand this. But staying ahead of the curve is a great way to set the trend and not end up following your competition.

Marketing through direct mail, magazines, radio, TV are great ways to generate business. But in the changing landscape having an internet presence cannot be avoided any longer. This next sentence is not a secret. Every company worth its salt is online. So how is it that you separate your company from your competition? Your online presence is unlike any other form of marketing. For one, it allows a conversation with your potential customers. All the marketing forms I mentioned are basically you yelling at your potential customers, and no one likes to be yelled at.  Second, you have more online outlets. If you put an ad on a television channel, or a radio station you have one group of people hearing your message; as opposed to online where you can get your message out on multiple channels.  For instance, maybe there is someone that looks at Yelp to decide which plumber to use. Person two uses Google+ to make their choice. 

Instead of having to choose one or the other, you can reach both audiences. Home shows, an expensive, time consuming, resource wasting weekend event can be classified as a crap shoot. Now I will be honest. They are competition for us so please excuse my one sided approach here. I see people at home shows go there to collect branded water bottles and pens. Apparently someone had an afternoon to kill so they went and took your giveaways. Not to mention if you aren’t there your employees are more than likely playing with their phones. Believe me when I say this, I see more people with their heads in their chin at home shows than at an Apple store.  If you have a large product or a service that cost enough money for potential customers to vet companies that show up, don’t you think they are going to go home and do a little research online?  Of course they are. Chances are they will use that information to make their final decision. So instead of wasting thousands of dollars at a home show spend the money in the right place, on your online marketing.  

The idea of going to where your potential customers are has changed. Getting out there and meeting people face to face is and always will be important. But if you are not where you have the largest audience, the internet, your business will suffer.

whocanihire.com focuses on directory placement, social media optimization, brand management, and reputation management. Along with a fully integrated online directory that ties in social media. We assess your internet presence and determine your areas of opportunity

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Why Use Online Directories

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, YouTube, Twitter, and Linkedin. But unfortunately that is no longer enough to distinguish yourself from the competition.

The following three elements of marketing can help increase your business by leaps and bounds:

  

• properly optimize local directories
• obtain a presence on all relevant social media sites to your business
• pursue customer reviews.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because the integration with Google+ Local, provides reviews, and may be visited more times even before a company’s own website. These features lend small professional services to improve ranking and listings on Google searches. Google local is also starting a grading system. If you are unfamiliar Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”. 

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence.

  

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Why Your Business Should Be On Local Directories

Are you looking for a relatively easy and cost effective way to get your business noticed online?  Local directory listing services may be for you.  Local directories are online listings sites like Google Local, Yelp, Kudzu, Merchant Circle, and our site whocanihire.com..

The benefit in placing your business or service on local directories are many, including:

• You can push information out to the community that may be searching for your product or service.
• Most directories allow for customer/client feedback
• Most directories are free our incredibly reasonable
• Many directories now host video and photos along with links to your website

We have found that the benefit of listing your business or service on multiple directories far outweigh the benefits of a "great" website that may have cost you hundreds if not thousands of dollars.  However, to achieve benefits of listing on local directories, they MUST be optimized.  Many services will place you on directories with name, number and a few tags categorizing your business or service. whocanihire's service goes way beyond what most of these groups offer.  

Our clients have benefited in the area of increased traffic, sales and community reputation by being fully optimized on multiple online local directories.  Our typical client is manually placed in over 70 hyper and local directories in addition to multiple social media sites.  Our clients include every type business from a one person cleaning company to a multi-million dollar development.

If you are interested in learning more, please contact us today.

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Recent Review Of whocanihire.com

Website: http://www.whocanihire.com

An online presence is an opportunity today’s business can’t afford to miss. Your business has a name, street addresses and phone number, right?  A web presence made simple including important information is what whocanihire.com is about. It’s an online business directory plus more. No ads and no worries, just customers. Here’s why.

When Mr. Customer looks for your business online what will he find? An old outdated expensive website that seems like you’re closed or will he find nothing at all? Will he find updates, social media activity and you? An online identity is waiting and ready to welcome Mr. Customer and more.  Check out this YouTube video, see how it helped Paul the Plumber.

Studies show over eighty-eight percent of consumers do online research before making a purchase.  The easier it is for customers to find you online the easier it is to know, locate and call your business. A site on the web with a Google friendly profile, connected posts, tweets and social thingamajigs is a simple click away.

whocanihire is simple, user friendly and ready for your listing. Open your opportunity today at $49 per year - even Grandma approves.

Join us today. Take the opportunity, get noticed.

Written by Maria Snyder, CPA your source for small business social media consulting.

Find her at Mariasconsulting.com

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Use Social Media Marketing To Gain A Following For Your Business

If you really want to build your business into an online name and brand, your presence needs to be visible where folks can see you.  Nowhere is that easier than through social media sites. Such websites are widely trafficked, so making use of them when developing a marketing strategy is critical.  It can actually decide whether or not you meet success or failure.  This article contains some great advice on how you can make it.

If you want your Facebook page to be interesting and to flow well, frequently put up content that looks good and is enjoyable.  Add some YouTube videos, some relevant articles, links to humorous non-offensive sites, and other potential pieces of content. Find the right balance between being friendly and professional.

Whether you're creating content to post on a blog, a Twitter, Pinterest, or Facebook, it is important you come up with something catchy that people will remember you by.  Remember, headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.

When you develop friends and followers via social media, speak about them highly. This is strange, but people like seeing social credentials prior to interacting with you. You should blog about these friends and share them on Facebook and Twitter.  Also, incorporate links to your other pages.

Try to incorporate a lot of media outlets into your service to increase your visibility. Though Facebook is perhaps the best known vehicle, you should never disregard the potential of other sites including Twitter and Pinterest.  You have a greater chance of success if you implement many types of media outlets.

Make your site more social media-friendly with comments, ratings and favorite lists.  Your site's users will feel as if they have a voice, as they rank content on the site by popularity.

In regards to social media, never give up and stay motivated.  Once you have a loyal group of followers, your traffic and number of followers will gradually increase.  It can take about a year to build a good following and take advantage of the real benefits for your business and develop creative marketing strategies.

You will see how social media increases customer loyalty if you use these suggestions.  If you are new to this area of marketing, you will soon see these ideas as a great way of generating business, increasing the awareness of your business and getting a bigger customer base.

whocanihire.com was built to help you increase your exposure and enhance your current marketing efforts just by deciding to participate.  whocanihire.com put your business right in front of your target market, making it easy for them to locate and contact you for your services or products.

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The Importance of Small Business Marketing Through Social Media

At whocanihire.com we believe one of the most imperative factors within the business industry is to implement a beneficial marketing strategy.  The importance of small businesses finding the appropriate marketing strategy is far more important than a larger corporation needing a sufficient amount of marketing.  With the use of social media strategies, small businesses are provided with the opportunity to raise their brand awareness and to acquire a larger loyal customer base within a limited amount of time.  There are a wide variety of different benefits to be accounted for when contemplating how to utilize social media in your small business marketing strategy.

Social media is a large portion of the internet in present day society.  Millions of individuals are constantly logging into social media websites such as YouTube.com, facebook.com, and twitter.com on a daily basis.  With the use of a social media centric marketing strategy you will be able to utilize the power that is associated with these social media websites.  Once you have created your profile you will be able to tap into a variety of different demographics and to provide more individuals with information about your products and/or services.  This can prove to be quite advantageous due to the fact that the more individuals that become aware of your business, the more likely they are to purchase what it is that you have to offer.

As previously mentioned there are millions of computer owners who are consistently utilizing the internet on a daily basis.  The majority of those who use the internet use it for social media but they also use it to conduct a sufficient amount of research.  As an example, if an individual is looking to hire a building contractor, they will search “building contractor” on their preferred search engine.  If your business is contracting, you have created your own social media profiles for your business, you will be creating your online presence on the internet and thus those who are searching for what you have to offer will find your profiles and hire you or purchase your products.

With the implementation of a small business social media marketing strategy your business will undoubtedly acquire more awareness and more profits at the end of the year.  In order to efficiently utilize marketing to your benefit, taking advantage of free social media websites can be quite advantageous due to the fact that you will essentially be marketing for free rather than spending thousands of dollars on advertisements.

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Social Media in the Coffee Shop

Lets face it, social media is the future of public relations and public sharing. With sites such as Twitter, Facebook, Foursquare, Yelp, and many others allowing you to tell where you are located and what you like/dislike about a business, comes the realization that everyone has the power to impact their brand. For instance, I was in Best Buy just the other day and I tweeted out, “The customer service at Best Buy in Boynton Beach, Fl is very poor today." Within 5 minutes of tweeting this out on Twitter, I received a message from the competition telling me to personally stop in and how their customer satisfaction was 100% guaranteed. Now what if I sat down whatever I was purchasing from Best Buy, left the store, and went over to the competition? Social media would have then affected Best Buy. Needless to say, I was being a little lazy that day.

The guy sitting next to you in Starbucks with his iphone could be writing a Twitter, Facebook,Foursquare, Yelp update or review about your business, which will then be pushed out for followers to see and then affect the decision making of your customers. Crazy right? The average joe in Starbucks is then just as important as a millionaire walking into your store interested in what your business is all about. Yes folks, times have changed. It's not just big street bulletins, newspaper articles, telemarketing that effects your businesses sales, it's social media.

"Like" us on facebook .. http://www.facebook.com/profile.php?id=1373237397&ref=ts#!/whocanihire?sk=app_106171216118819

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Social Media, not just for kids anymore.

I think this should be the whole phenomena’s new tagline.  If you have a small or medium sized business and you are not using Social Media to promote yourself or business you are blind to the most powerful source to generate new business. 

I caught myself watching commercials during a basketball game, which I think is still the only time that DVR/TIVO is not utilized today, and I noticed a few things.

Number one:

Search engines are utilizing social media.  Bing is incorporating Facebook into your search results.   Also, the entire commercial for Google Chrome shows the different social media buttons rolled into the search engine.

Number two:

When the commercials are wrapping up it seems that the product they are advertising is pushing you more toward their Facebook, YouTube or twitter page by highlighting the advertisers social media buttons. It almost seems that the website is secondary or irrelevant at this point.

So what does this mean?  It means that if you think that Social Media cannot help you and your business than I am sorry there is nothing that will help you grow your business.  If you think that mailing out post cards, advertising in the newspaper, or God forbid paying for commercials are going to help you get new business, than I think it is time that you head on back to 1992. You might have a shot there, but in today’s world, social media is king

Just a quick numbers game; how many people do you think that you can reach with a national campaign including mailing, newspaper advertising, and TV ads?  How about the cost?  Ouch. Okay how about the same campaign but at local prices, a little bit better right?  Okay how about for nearly nothing you can reach out to a half a billion of people? Enter social media for professionals.  Facebook alone has over 600,000,000 people on it and growing  as is twitter.   The major cost that a business would have to pay to get into this market is time, time to set up a Facebook page, and to manage the page. How can you afford not to adapt a social media strategy for your business?   

I wonder how long until commercials are gone all together?  Any thought……

www.whocanihire.com/about/

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The Problem With Giving Away Promotional T-Shirts

We thought it would be a great idea to give whocanihire.com promotional t-shirts away at the annual St. Patrick's Day celebrations and parade in Delray Beach, FL.  As a start-up we thought this would be great, ordinarly it is and everybody loves a free t-shirt.  We got tremendous exposure for whocanihire and a number of businesses signed up for our service. 

A few weeks later a friend was at a wedding reception/bbq and took the photo below...Yep, that's a pig, a sawzall and a whocanihire.com t-shirt!



www.whocanihire.com/about/



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