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A little about what we do for your small business or service at Who Can I Hire, Inc.

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Our experience has been that many small businesses have not calculated online marketing into their marketing budget.  If they have, many are missing a key component of online marketing and optimization.  We offer a unique method of marketing that involves social media, directory marketing, SEO and reputation management at an extremely reasonable cost . 

Please review the attached and should you have any questions, please don’t hesitate to contact me 888-700-8290

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Self Storage Benefits From Google+ | PRLog

Google+ continues to expand, and smart businesses are taking advantage of all that Google has to offer. whocanihire.com, an internet directory and online marketing strategy company, has taken the steps necessary for B2B and B2C exposure on Google+ to be optimized. whocanihire.com has set up pages for different industries and invited companies that can benefit from one another to join. One such industry is Self Storage. With an ever growing national and international page on Google+, whocanihire.com has brought together storage companies and their potential clients in a whole new way.

We plan on developing and growing our pages to benefit as many different industries as possible.  whocanihire.com has found a sense of community among different businesses sharing effective practices, conversing with potential clients,and gaining new business.   

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We Can Help

I've been tracking companies on Google Plus while doing some research on your industry—I’m very impressed with any company that takes the time to market themselves online.  Every company needs an online presence to stay relevant in their industry, and it is obvious your company recognizes this , but there are some real opportunities for growth that you currently are missing.

Are you interested in several proven strategies to use content and social media to drive relevant traffic to your business? In 20 minutes we can show you how to fuel your brand and generate more revenue from search engines and social networks.

This of course being  free of charge.

Please let us know when we can give you a call this week to discuss your marketing strategy?

Thank you

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Why Google Plus

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough to distinguish yourself from the competition. The need to properly optimize directories, obtain a presence on all relevant social media sites to your business, and online reviews. These three elements of marketing can help increase your business by leaps and bounds.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because of its integration with Google Local, YouTube, and Communities.  Plus provides reviews and the opportunity to review, and can be found often before a company’s own website. These features lend small professional services to improve ranking on listings on Google searches. Google local is also starting a grading system. If you are unfamiliar, Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”.

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence. 

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Why Your Business Should Be On Local Directories

Are you looking for a relatively easy and cost effective way to get your business noticed online?  Local directory listing services may be for you.  Local directories are online listings sites like Google Local, Yelp, Kudzu, Merchant Circle, and our site whocanihire.com..

The benefit in placing your business or service on local directories are many, including:

• You can push information out to the community that may be searching for your product or service.
• Most directories allow for customer/client feedback
• Most directories are free our incredibly reasonable
• Many directories now host video and photos along with links to your website

We have found that the benefit of listing your business or service on multiple directories far outweigh the benefits of a "great" website that may have cost you hundreds if not thousands of dollars.  However, to achieve benefits of listing on local directories, they MUST be optimized.  Many services will place you on directories with name, number and a few tags categorizing your business or service. whocanihire's service goes way beyond what most of these groups offer.  

Our clients have benefited in the area of increased traffic, sales and community reputation by being fully optimized on multiple online local directories.  Our typical client is manually placed in over 70 hyper and local directories in addition to multiple social media sites.  Our clients include every type business from a one person cleaning company to a multi-million dollar development.

If you are interested in learning more, please contact us today.

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A Referral Driven Business

Good grief, just got off the phone with someone that said he doesn't need social media because his business is referral driven. Really? Social media is a referral driven business. If you can't understand that, contact us.

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Need a New Marketing Platform?

It is always nice to use something that is free, like social media marketing. Other marketing strategies can have real costs if they fail, but social media marketing is cheap and easy to change. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. This feedback, along with the tips you're about to read, will help you quickly attract customers to your site.

Try to learn from your past marketing experiences. Knowing what has worked and what hasn't will allow you to embrace strategies that work and avoid those that don't. If you do this, you'll know what works and doesn't work whenever you attempt to launch your campaign.

When developing your company's design for social networks, include more imagery than just your company logo. Many customers often want to know who is behind the product or service they use. It's important to share an appropriate family or a group employee photo now and then.

Watch traffic fluctuation with everything you do so that you can look at the results carefully. You should avoid jumping to conclusions when you have either a really good day or a bad one. Watch for trends on how your traffic flows.

You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. Perhaps you have already developed your mailing list. Put it to work for you by including your Facebook link in materials you send to subscribers. This simplifies the process of finding your social media sites for your customers.

When you have found your target market, polished your products and gone to the right social media sites, it is easier to publish your content. Publishing your media is simply a matter of posting your content on social media sites like Twitter, Facebook and YouTube in methods that mean your target niche will come across it. Then, all you have to do is sit back and watch your profits grow.

About us, whocanihire is a simple, user friendly online directory and is ready for your companies or services listing.   We have worked with many companies looking to enhance their online presence through directories and social media.  As an example, The Mortgage Firm office located in Boynton Beach attributes 2-3 transactions per month based on their online presence.

 Join us today. Take the opportunity, get noticed.

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Monika rocking whocanihire.com!!

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Social Media Marketing And You: How To Expand Your Business.

Social media marketing is everywhere these days, on PCs, laptops, tablets and smartphones along with traditional media promoting their social media sites.  You will not avoid it so you might as well use it to your advantage.  My hope is this article will try to help you avoid some of the common pitfalls of social media marketing and help make your plans become more effective.

Just like marketing with articles, you never want to put out low quality information that will ruin your brand’s (remember, individually you are also a brand) reputation.  Find out about different methods of advertising on social media sites before you begin. You have to remember that no two social sites are the same.  Learn a little bit about the differences between them. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.

A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time.  Be prepared to overcome or avoid any form of negativity. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints.  Do not ignore unhappy customers, but make an attempt to help them.

Create humorous content when possible.  Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction.  When the things you post make someone laugh, they might share it with others.  This is a great way to create a word-of-mouth affect.

It is crucial that you keep your social media profiles updated and current.  Content goes stale quickly, which means you'll start hemorrhaging followers pretty quickly if you don't keep your profile updated.

Educate yourself on social networking itself.  Even if you use Facebook, Pinterest, LinkedIn or Twitter already, establishing a professional social media presence is very different from personal social media use.  Take the time to learn what has worked for other professionals.

Rome wasn't built in a day, and neither will a social media presence. You won't get 10,000 followers in the blink of an eye. It can happen, but it is not very likely your profiles will get attention that fast.   Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

Failure happens to everyone, but social media is unique in that failure can be turned into success at a relatively low cost in time or dollars. It will not cost a lot, if anything at all so you can experiment with all of your ideas without losing money. The article you just read gave you some basic strategies to use as you enter the social media marketing arena, but in order to really succeed, you need to figure out what works best for you on your own.

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Use Social Media Marketing To Gain A Following For Your Business

If you really want to build your business into an online name and brand, your presence needs to be visible where folks can see you.  Nowhere is that easier than through social media sites. Such websites are widely trafficked, so making use of them when developing a marketing strategy is critical.  It can actually decide whether or not you meet success or failure.  This article contains some great advice on how you can make it.

If you want your Facebook page to be interesting and to flow well, frequently put up content that looks good and is enjoyable.  Add some YouTube videos, some relevant articles, links to humorous non-offensive sites, and other potential pieces of content. Find the right balance between being friendly and professional.

Whether you're creating content to post on a blog, a Twitter, Pinterest, or Facebook, it is important you come up with something catchy that people will remember you by.  Remember, headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.

When you develop friends and followers via social media, speak about them highly. This is strange, but people like seeing social credentials prior to interacting with you. You should blog about these friends and share them on Facebook and Twitter.  Also, incorporate links to your other pages.

Try to incorporate a lot of media outlets into your service to increase your visibility. Though Facebook is perhaps the best known vehicle, you should never disregard the potential of other sites including Twitter and Pinterest.  You have a greater chance of success if you implement many types of media outlets.

Make your site more social media-friendly with comments, ratings and favorite lists.  Your site's users will feel as if they have a voice, as they rank content on the site by popularity.

In regards to social media, never give up and stay motivated.  Once you have a loyal group of followers, your traffic and number of followers will gradually increase.  It can take about a year to build a good following and take advantage of the real benefits for your business and develop creative marketing strategies.

You will see how social media increases customer loyalty if you use these suggestions.  If you are new to this area of marketing, you will soon see these ideas as a great way of generating business, increasing the awareness of your business and getting a bigger customer base.

whocanihire.com was built to help you increase your exposure and enhance your current marketing efforts just by deciding to participate.  whocanihire.com put your business right in front of your target market, making it easy for them to locate and contact you for your services or products.

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The Importance of Small Business Marketing Through Social Media

At whocanihire.com we believe one of the most imperative factors within the business industry is to implement a beneficial marketing strategy.  The importance of small businesses finding the appropriate marketing strategy is far more important than a larger corporation needing a sufficient amount of marketing.  With the use of social media strategies, small businesses are provided with the opportunity to raise their brand awareness and to acquire a larger loyal customer base within a limited amount of time.  There are a wide variety of different benefits to be accounted for when contemplating how to utilize social media in your small business marketing strategy.

Social media is a large portion of the internet in present day society.  Millions of individuals are constantly logging into social media websites such as YouTube.com, facebook.com, and twitter.com on a daily basis.  With the use of a social media centric marketing strategy you will be able to utilize the power that is associated with these social media websites.  Once you have created your profile you will be able to tap into a variety of different demographics and to provide more individuals with information about your products and/or services.  This can prove to be quite advantageous due to the fact that the more individuals that become aware of your business, the more likely they are to purchase what it is that you have to offer.

As previously mentioned there are millions of computer owners who are consistently utilizing the internet on a daily basis.  The majority of those who use the internet use it for social media but they also use it to conduct a sufficient amount of research.  As an example, if an individual is looking to hire a building contractor, they will search “building contractor” on their preferred search engine.  If your business is contracting, you have created your own social media profiles for your business, you will be creating your online presence on the internet and thus those who are searching for what you have to offer will find your profiles and hire you or purchase your products.

With the implementation of a small business social media marketing strategy your business will undoubtedly acquire more awareness and more profits at the end of the year.  In order to efficiently utilize marketing to your benefit, taking advantage of free social media websites can be quite advantageous due to the fact that you will essentially be marketing for free rather than spending thousands of dollars on advertisements.

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SOCIAL MEDIA NETWORK SPOTLIGHT: LINKEDIN

  

LinkedIn is a network changing.  

Among other things, they are a network where small business and big business members interact, first as strangers and then as colleagues. This network is a great place to search a potential client out and find other businesses of the same sort.

Example: Your service is writing business white papers, and looking through local midsize corporations, you can find the head of the particular department that hires and then pays external operations and vendors. And then you can send this person a letter directly telling him or her how essential your business is for them.

LinkedIn will change soon, as the network has no choice but to change because of recent successful hacking; over six million names and passwords were lost by the LinkedIn Servers.

Expect: A focus on security and related-topics to be important to users of LinkedIn as the interface of the Network is upgraded and tough. Honestly, now is a good time to start Marketing on LinkedIn because

Outlook: Still very good, though expect a sharp loss of "connections" as the initial shock of the hacking translates in to loss of interest in some of the network's users. They will bounce back though, as the network still contains methods to find specific kinds of companies and the people within these companies to speak with.

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Why Should You Use Social Media in Small Business Marketing?

Why do you think you need to explore social media in marketing your small business? Here are some thoughts that you may want to consider...

Having a marketing strategy won’t be enough if it will not be implemented correctly to your target audience. With this in mind, the limits to innovative thinking were set to a higher level through creative ideas and determination. Because of the financial crunch we are all experiencing today; small businesses have been maximizing ways to innovate with their marketing efforts. You are not alone in this dilemma. And you do not have to be! Right now, with the help of social media experts, you can promote your business without breaking the bank.

The Internet and its Marketing Power

A lot of small businesses have realized that the internet is a suitable marketing medium with its millions of users. In short, social media offers huge marketing opportunities for everyone. If you are not yet using social media, where in the world are you? If you have not yet noticed, small businesses are developing a stable and strong presence on the Internet. I had been looking at an online directory lately and I am seeing the presence of small businesses on the web. These entrepreneurs are using social media marketing as a strong and sustainable way to develop awareness for their respective brands.

What are the Possibilities?

Businesses will surely become successful and be able to stay above the competition if they start optimizing the use and leveraging the presence of social media networks such as Facebook, Twitter, Youtube, and Pinterest, to name a few of these sites. In social media platforms, it is all about people, events, and happenings. If you are not following all these, how will you know who are the people that will buy your product or service?

Social networking sites like Twitter and Facebook succeed by connecting masses of people and by spreading information quickly within the network. With the use of mobile smartphones and handheld devices, the power of social media is even more magnified. Small businesses could likewise use social networking sites to inform followers about their upcoming sale or events. Without a doubt, mobile marketing and social media are the future of small business marketing. Maybe it is time that you jump in too.

In social media sites, you could also send out coupons or sale codes. Through social networking sites, it is easier to form meaningful dialogue and personal relationships with the target market. With these simple practices of sending out coupons or simply replying to customers, businesses can connect with their customers on a more personal level and this could lead to long term customer dedication. This is marketing at its best, don’t you agree?

The Pitfall

But there is one caveat. One of the biggest pitfalls of utilization of social media is when businesses spam their followers with information up to the point where they tend to stop following the business altogether.  Small businesses should make sure that their followers are not being overloaded with information. It is important to always make sure that there is something meaningful in each of the updates and messages you send. In short, be genuine and sincere. Don’t mislead people and try to provide only the best information that your followers will read or watch.

The Cost of Social Media Marketing

Do you think small businesses should take advantage of social media? Of course! Why not?  You may have apprehensions because of the costs involved or the skills required with these marketing methods. The good thing is that they can use these tools even with smaller budgets. Forget the traditional methods such as TV ads or print. Who can afford them?

Businesses should devote reasonable amount of investment with their marketing strategies to be effective. This is also true with social media campaigns. But I guarantee you; gaining new customers through social networking can give you the best value for every marketing dollar. With more and more people following your Tweets or subscribing to your Youtube channel or simply buying your products, the marketing will surely pay for itself.

Take Action!

If you are now fired up to begin using social media, you might as well answer this question: How do you get started?

Find an online directory and contact the experts. Hiring the pros that can offer you reliable marketing services is the best way to go. Find the specialists that can offer you with the right choice of profile, can link your social media sites, and can assist you with your gallery.

To start right away, I only recommend you visit this site: whocanihire.com

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The The Importance of Online Directories for Small Business

Reaching as many people as you can is marketing in a nutshell. More to it, reaching prospective clients/customers with the lowest cost is even better.  This is why joining online directories  is so important. Some directories can charge upwards of 250.00 a month and up. You have to ask yourself, what does my company really get for this, a listing for a phone number and an address? What you need to do when investing any marketing capitol is making sure you get bang for your buck.

When looking to join directories, mailing, or anything for that matter, know what you are getting for your investment. Find out what other benefits you are going to get from the directory. Does it include interactive user updates, how about linking the site to your company’s social media? How about a knowledgeable staff that is available to help you with your listing

whocanihire.com gives you these benefits and more importantly, a minimum investment. For 49.00 a year, less than an average service call, your company can be part of a cutting edge site. So ask yourself, what does your company have to lose?

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The Alternative To 50 Cent Stamps?

Businesses spend $17 billion dollars alone to send advertising mail of which an estimated 44% goes unread.  If you are a small business or service marketing through the U.S. Postal Service, the time is now to strongly consider social media for your promotion and customer retention.

In the week that the Obama administration asked Congress to consider other metals to produce the nickel, which cost 11.2 cents each, the U.S. Postal Service is looking to increase the price of a first class stamp from 45 to 50 cents  a stamp in an effort to stop bleeding red ink after a recorded loss of $3.3 billion in the final three months of  2011.  Additionally the Postal Service expects that by 2015 it will be looking at a $18 billion dollar loss without significant changes.

In fairness, the Postal Service has been working on plans to reform their business since 1976 when it predicted that electronic media would decrease physical mail delivery...the rise of the fax machine!
 

Do you know what the National Association of Letter Carriers uses to economically reach out to it's members?  Yep, social media sites like facebook, youtube, twitter and flickr. 

This is not a slam upon the Postal Service, but as a small business with a limited marketing budget and declining returns, isn't it time to embrace the new medium?   whocanihire.com puts your business right in front of your market using social media at little or no cost.  Businesses and professionals can create a unique profile up to five pages with company logo, links to current website and up to 17 social media channels like facebook, yelp, twitter and LinkedIn giving you the ability to interact with your customer base in real time.

This is real, the times have changed for the Postal Service and traditional marketing for businesses and their services has changed with it.  Watch the video to learn more.

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Which Percentage Are You?

When it comes to sales calls and cold calling, statistics show that:

 

44% Forty four percent of all sales people quit after the 1st call
22% Twenty Two percent after the 2nd
14% Fourteen percent after the 3rd
12%Twelve percent after the 4th, and
 

ONLY 

8% Eight percent persist to the 5th call back!

Further statistics show that 60% sixty percent of all Buyers' say it takes 5 five contacts before they make a decision to buy.

Now imagine this, what if the potential Buyer of your product or service had the opportunity to meet you through a social sharing channel such as facebook, twitter or LinkedIn prior to your call.  At this point you have removed the fear of a "cold call" out of the equation, how powerful would this be?

In using whocanihire.com as a hub for your social sharing marketing you have the opportunity to remove the fear cold calling.  With a social sharing strategy in place, potential customers may have already developed a comfort level with you through facebook, twitter and other social media sites, saving time, relieving stress and making that sale easier.

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You "Like" This - Promote your Business Effectively Through Facebook!

Want people to "Like" your facebook page fast? For all of us business owners who promote our business through Facebook, we know the more "Likes" we receive, the more potential our business has to grow. But how do you do this, how come your business has been on facebook for what it feels like ages and hasn't received attention? It may not be as hard as it look folks.

Just like any business starting out you have to have personal contact with your customer. Each facebook profile is a potential customer.  Reach out to each profile and ask them to "Like" you, and even show them how. Always include links to your page, whether your writing a blog, on someones wall, a message, etc. 

Add for example Sincerely, Chanler Haden Contributed : ( www.whocanihire.com/about ), then Chanler is now promoting through something so basic as a wall post.

After listening to that tip, I bet you have "Likes" already. Now you need to interact with those fans at least 2 or even 3 times a day. Post links about something interesting or funny. For instance, http://www.facebook.com/#!/whocanihire puts a (joke of the day) on their wall Monday-Saturday. Cool right?!  Now all they're doing is putting their joke of the day on their wall with a link to the joke and  promoting themsleves through something so basic.

The most affective way I have seen interacting with customers is through personally sending them messages with a short one or two sentences telling them what your business is all about. Coupons on your facebook site are another way to promote, "Like" us today and get $10 off when you sign up http://www.facebook.com/#!/whocanihire . Make sure you have a comment box on your page, or a way for customers to leave their advice or opinions. Many customers crave personal attention from you. Respond to all facebook comments in a friendly and polite manner to show off your businesses personality. Always post fun appropriate videos to grab the attention of your social media craving customers.

-  http://www.twitter.com/chanlerhaden

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Social Media in the Coffee Shop

Lets face it, social media is the future of public relations and public sharing. With sites such as Twitter, Facebook, Foursquare, Yelp, and many others allowing you to tell where you are located and what you like/dislike about a business, comes the realization that everyone has the power to impact their brand. For instance, I was in Best Buy just the other day and I tweeted out, “The customer service at Best Buy in Boynton Beach, Fl is very poor today." Within 5 minutes of tweeting this out on Twitter, I received a message from the competition telling me to personally stop in and how their customer satisfaction was 100% guaranteed. Now what if I sat down whatever I was purchasing from Best Buy, left the store, and went over to the competition? Social media would have then affected Best Buy. Needless to say, I was being a little lazy that day.

The guy sitting next to you in Starbucks with his iphone could be writing a Twitter, Facebook,Foursquare, Yelp update or review about your business, which will then be pushed out for followers to see and then affect the decision making of your customers. Crazy right? The average joe in Starbucks is then just as important as a millionaire walking into your store interested in what your business is all about. Yes folks, times have changed. It's not just big street bulletins, newspaper articles, telemarketing that effects your businesses sales, it's social media.

"Like" us on facebook .. http://www.facebook.com/profile.php?id=1373237397&ref=ts#!/whocanihire?sk=app_106171216118819

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Why Waste Advertising Dollars On Yellow Pages When You Have Social Media?

We think there are better ways to spend your money on advertising than the Yellow Pages. Need more convincing? Here are 10 reasons why we think it is a waste of money.

1. They are nowhere near number one, or even on the front page of search engines, for any important search terms. A quick look at the top search words “plumber” “electrician” and “contractor” show that they are not even in the top three PAGES! All the important categories are either taken by major firms operating in that arena, or other directories.

2. They are expensive for what you get. Could that money be better spent whocanihire.com, on a new or second website, on a social media manager that you can tie directly to sales, or on optimizing your website?
3. Most of ads in the Yellow Pages are never read. If you are ever looking for something, would you read the ads for a plumber if you were looking for a carpenter? Even ads in a major newspaper get a better viewing than that.
4. whocanihire.com can be the number one preference for finding local businesses
5. Yellow pages ads are static, so if you have a complex story to tell, you are out of luck.
6. The ads can’t be updated for AN ENTIRE YEAR, so you had better not move, change email or web addresses.
7. You can’t test copy, with different targets across different parts of the year.
8. If you are looking to reach out to your local community, you will get more mileage by spending your money on sponsoring a local little league baseball team and sponsoring your local paper’s community awards.
9. If you are a B2B business, working with your current customers on a testimonial video campaign coupled with social media will give you a greater reach than the Yellow Pages.
10. If all the free advertising was removed from the Yellow Pages, there would be very little of the book left. Think about that. Most of the Yellow Pages appeal, to both advertisers and readers, is that it is given away.  Compare that to advertising of value, like whocanihire.com, social media, a professional blogger, or even traditional newspaper advertising, where both the advertisers and the reader have to pay more.

Special thanks to our friends Marketing In Sydney on WordPress.com

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