whocanihire.com is the next generation of business to client connection. whocanihire.com puts your business right in front of your target market, making it easy for them to locate and contact you for your services. whocanihire.com allows you to create a unique profile with your company logo, links to your website and favorite social media sites! You will be found through a listing and contacted immediately for your service! It's that easy!
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Our New Graphic
A little about what we do for your small business or service at Who Can I Hire, Inc.
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We've Lost Sleep Too
Have you ever lost sleep wondering if your business is going
to survive? The partners at Who Can I Hire, Inc. have experienced that fear and
this is the idea behind whocanihire.com, a concept that can assure your
business will be discovered by the customers you seek.
Most of our clients express disappointment with the results
from online and offline marketing companies and in some cases results harmed
their business.
Ever felt social media and SEO was over sold to you? Of course you have, we have and we’re in the
business.
We are customer focused.
Every action we take is to help you to increase your businesses exposure.
We understand the constraints on resources for small
business and can work within your budget.
We limit our focus to small business and services in an effort you make
your business competitive online at a reasonable cost.
Self Storage Benefits From Google+ | PRLog
Google+ continues to expand, and smart businesses are taking advantage of all that Google has to offer. whocanihire.com, an internet directory and online marketing strategy company, has taken the steps necessary for B2B and B2C exposure on Google+ to be optimized. whocanihire.com has set up pages for different industries and invited companies that can benefit from one another to join. One such industry is Self Storage. With an ever growing national and international page on Google+, whocanihire.com has brought together storage companies and their potential clients in a whole new way.
We plan on developing and growing our pages to benefit as many different industries as possible. whocanihire.com has found a sense of community among different businesses sharing effective practices, conversing with potential clients,and gaining new business.
Why Google Plus
Having a social media and directory presence for a small
business is paramount. Many small businesses have elected to not establish a
solid internet presence due to the lack of understanding of how to do it
properly, lack of time, or not understanding the value it can bring. It is fair to say that most people know or
use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough
to distinguish yourself from the competition. The need to properly optimize
directories, obtain a presence on all relevant social media sites to your
business, and online reviews. These three elements of marketing can help
increase your business by leaps and bounds.
One particular site every small business needs to be on is
Google Plus. Google Plus is a must because of its integration with Google Local,
YouTube, and Communities. Plus provides
reviews and the opportunity to review, and can be found often before a
company’s own website. These features lend small professional services to
improve ranking on listings on Google searches. Google local is also starting a
grading system. If you are unfamiliar, Google went to a “out of 30” grading
system instead of the more familiar “out of 5 stars”.
Now it is important to remember the best way to optimize
your internet presence is to get your name out there as many ways as you
possible can. An organic presence is the best presence.
Marketing the Right Way
What’s the best way for your company to stand out? Hmmmmmmm…Got
it! Do exactly what every other business is doing. Brilliant! Wait… huh?
Unfortunately, this is what too many companies
are doing. There are obvious proven methods that work for business, I
understand this. But staying ahead of the curve is a great way to set the trend
and not end up following your competition.
Marketing through direct mail, magazines, radio, TV are
great ways to generate business. But in the changing landscape having an
internet presence cannot be avoided any longer. This next sentence is not a secret.
Every company worth its salt is online. So how is it that you separate your
company from your competition? Your online presence is unlike any other form of
marketing. For one, it allows a conversation with your potential customers. All
the marketing forms I mentioned are basically you yelling at your potential customers, and no one likes to be yelled at. Second,
you have more online outlets. If you put an ad on a television channel, or a
radio station you have one group of people hearing your message; as opposed to online
where you can get your message out on multiple channels. For instance, maybe there is someone that looks at Yelp to
decide which plumber to use. Person two uses Google+ to make their choice. 
Instead of having to choose one or the other, you can reach both audiences. Home
shows, an expensive, time consuming, resource wasting weekend event can be
classified as a crap shoot. Now I will be honest. They are competition for us
so please excuse my one sided approach here. I see people at home shows go
there to collect branded water bottles and pens. Apparently someone had an
afternoon to kill so they went and took your giveaways. Not to mention if you aren’t
there your employees are more than likely playing with their phones. Believe me
when I say this, I see more people with their heads in their chin at home shows
than at an Apple store. If you have a
large product or a service that cost enough money for potential customers to
vet companies that show up, don’t you think they are going to go home and do a
little research online? Of course they
are. Chances are they will use that information to make their final decision. So
instead of wasting thousands of dollars at a home show spend the money in the
right place, on your online marketing.
The idea of going to where your potential customers are has
changed. Getting out there and meeting people face to face is and always will
be important. But if you are not where you have the largest audience, the
internet, your business will suffer.
whocanihire.com focuses on directory placement, social media
optimization, brand management, and reputation management. Along with a fully
integrated online directory that ties in social media. We assess your internet
presence and determine your areas of opportunity
Why Use Online Directories
Having a social media and
directory presence for a small business is paramount. Many small businesses
have elected to not establish a solid internet presence due to the lack of
understanding of how to do it properly, lack of time, or not understanding the value
it can bring. It is fair to say that
most people know or use Facebook, YouTube, Twitter, and Linkedin. But
unfortunately that is no longer enough to distinguish yourself from the
competition.
The following three elements of
marketing can help increase your business by leaps and bounds:- properly optimize local directories
- obtain a presence on all relevant social media sites to your
business
- pursue customer reviews.
One particular site every small
business needs to be on is Google Plus. Google Plus is a must because the integration
with Google+ Local, provides reviews, and may be visited more times even before
a company’s own website. These features lend small professional services to
improve ranking and listings on Google searches. Google local is also starting
a grading system. If you are unfamiliar Google went to a “out of 30” grading
system instead of the more familiar “out of 5 stars”.
Now it is important to remember
the best way to optimize your internet presence is to get your name out there
as many ways as you possible can. An organic presence is the best presence.
Why Your Business Should Be On Local Directories
Are you looking for a relatively easy and cost effective way to get your business noticed online? Local directory listing services may be for you. Local directories are online listings sites like Google Local, Yelp, Kudzu, Merchant Circle, and our site whocanihire.com..
The benefit in placing your business or service on local directories are many, including:
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The benefit in placing your business or service on local directories are many, including:
- You can push information out to the community that may be searching for your product or service.
- Most directories allow for customer/client feedback
- Most directories are free our incredibly reasonable
- Many directories now host video and photos along with links to your website
We have found that the benefit of listing your business or service on multiple directories far outweigh the benefits of a "great" website that may have cost you hundreds if not thousands of dollars. However, to achieve benefits of listing on local directories, they MUST be optimized. Many services will place you on directories with name, number and a few tags categorizing your business or service. whocanihire's service goes way beyond what most of these groups offer.
Our clients have benefited in the area of increased traffic, sales and community reputation by being fully optimized on multiple online local directories. Our typical client is manually placed in over 70 hyper and local directories in addition to multiple social media sites. Our clients include every type business from a one person cleaning company to a multi-million dollar development.
If you are interested in learning more, please contact us today.
A Referral Driven Business
Good grief, just got off the phone with someone that said he doesn't need social media because his business is referral driven. Really? Social media is a referral driven business. If you can't understand that, contact us.
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Need a New Marketing Platform?
It is always nice to use something that is free, like social media marketing. Other marketing strategies can have real costs if they fail, but social media marketing is cheap and easy to change. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. This feedback, along with the tips you're about to read, will help you quickly attract customers to your site.
Try to learn from your past marketing experiences. Knowing
what has worked and what hasn't will allow you to embrace strategies that work
and avoid those that don't. If you do this, you'll know what works and doesn't
work whenever you attempt to launch your campaign.
When developing your company's design for social networks,
include more imagery than just your company logo. Many customers often want to
know who is behind the product or service they use. It's important to share an
appropriate family or a group employee photo now and then.
Watch traffic fluctuation with everything you do so that you
can look at the results carefully. You should avoid jumping to conclusions when
you have either a really good day or a bad one. Watch for trends on how your
traffic flows.
You can gain a good Facebook audience by sending out an
email to your contacts with a link to your page. Perhaps you have already
developed your mailing list. Put it to work for you by including your Facebook
link in materials you send to subscribers. This simplifies the process of
finding your social media sites for your customers.
When you have found your target market, polished your
products and gone to the right social media sites, it is easier to publish your
content. Publishing your media is simply a matter of posting your content on
social media sites like Twitter, Facebook and YouTube in methods that mean your
target niche will come across it. Then, all you have to do is sit back and
watch your profits grow.
About us, whocanihire is a simple, user friendly online directory and is ready for your companies or services listing. We have worked with many companies looking to enhance their online presence through directories and social media. As an example, The Mortgage Firm office located in Boynton Beach attributes 2-3 transactions per month based on their online presence.
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Social Media Marketing And You: How To Expand Your Business.
Social media marketing is everywhere these days, on PCs, laptops,
tablets and smartphones along with traditional media promoting their social
media sites. You will not avoid it so
you might as well use it to your advantage. My hope is this article will try to help you
avoid some of the common pitfalls of social media marketing and help make your
plans become more effective.
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Just like marketing with articles, you never want to put out
low quality information that will ruin your brand’s (remember, individually you
are also a brand) reputation. Find out
about different methods of advertising on social media sites before you begin.
You have to remember that no two social sites are the same. Learn a little bit about the differences
between them. Perhaps one particular site reaches a majority of people and so
is a worthwhile recipient of most of your efforts.
A great thing to remember before starting your social
campaign is that things can get nasty on social media sites from time to time. Be prepared to overcome or avoid any form of
negativity. It is always a good thing to know that there are positive things to
say about your company, but you also have to deal with complaints. Do not ignore unhappy customers, but make an
attempt to help them.
Create humorous content when possible. Keep the humor appropriate, but use it when
you can so that you can increase positive reader reaction. When the things you post make someone laugh,
they might share it with others. This is
a great way to create a word-of-mouth affect.
It is crucial that you keep your social media profiles
updated and current. Content goes stale
quickly, which means you'll start hemorrhaging followers pretty quickly if you
don't keep your profile updated.
Educate yourself on social networking itself. Even if you use Facebook, Pinterest, LinkedIn
or Twitter already, establishing a professional social media presence is very
different from personal social media use. Take the time to learn what has worked for
other professionals.
Rome wasn't built in a day, and neither will a social media
presence. You won't get 10,000 followers in the blink of an eye. It can happen,
but it is not very likely your profiles will get attention that fast. Provide good content, frequently update your
page and interact with your visitors and in good time you will gain a
substantial following.
Failure happens to everyone, but social media is unique in
that failure can be turned into success at a relatively low cost in time or
dollars. It will not cost a lot, if anything at all so you can experiment with
all of your ideas without losing money. The article you just read gave you some
basic strategies to use as you enter the social media marketing arena, but in
order to really succeed, you need to figure out what works best for you on your
own.
Recent Review Of whocanihire.com
Website: http://www.whocanihire.com
An online presence is an opportunity today’s business
can’t afford to miss. Your business has a name, street addresses and phone
number, right? A web presence made
simple including important information is what whocanihire.com is about. It’s an online
business directory plus more. No ads and no worries, just customers. Here’s
why.
When Mr. Customer looks for your business online what
will he find? An old outdated expensive website that seems like you’re closed
or will he find nothing at all? Will he find updates, social media activity and
you? An online identity is waiting and ready to welcome Mr. Customer and more. Check out this YouTube
video, see how it helped Paul the Plumber.
Studies show over eighty-eight percent of consumers do
online research before making a purchase.
The easier it is for customers to find you online the easier it is to
know, locate and call your business. A site on the web with a Google friendly
profile, connected posts, tweets and social thingamajigs is a simple click
away.
whocanihire is
simple, user friendly and ready for your listing. Open your opportunity today
at $49 per year - even Grandma approves.
Join us today. Take the opportunity, get noticed.
Written
by Maria Snyder, CPA your source for small business social media consulting.
The Importance of Small Business Marketing Through Social Media
At
whocanihire.com we believe one
of the most imperative factors within the business industry is to implement a
beneficial marketing strategy. The
importance of small businesses finding the appropriate marketing strategy is
far more important than a larger corporation needing a sufficient amount of
marketing. With the use of social media
strategies, small businesses are provided with the opportunity to raise their
brand awareness and to acquire a larger loyal customer base within a limited
amount of time. There are a wide variety
of different benefits to be accounted for when contemplating how to utilize
social media in your small business marketing strategy.
Social
media is a large portion of the internet in present day society. Millions of individuals are constantly
logging into social media websites such as YouTube.com, facebook.com, and twitter.com on a daily
basis. With the use of a social media
centric marketing strategy you will be able to utilize the power that is associated
with these social media websites. Once
you have created your profile you will be able to tap into a variety of
different demographics and to provide more individuals with information about
your products and/or services. This can
prove to be quite advantageous due to the fact that the more individuals that
become aware of your business, the more likely they are to purchase what it is
that you have to offer.
As
previously mentioned there are millions of computer owners who are consistently
utilizing the internet on a daily basis.
The majority of those who use the internet use it for social media but
they also use it to conduct a sufficient amount of research. As an example, if an individual is looking to
hire a building contractor, they will search “building contractor” on their
preferred search engine. If your
business is contracting, you have created your own social media profiles for
your business, you will be creating your online presence on the internet and
thus those who are searching for what you have to offer will find your profiles
and hire you or purchase your products.
With
the implementation of a small business social media marketing strategy your
business will undoubtedly acquire more awareness and more profits at the end of
the year. In order to efficiently
utilize marketing to your benefit, taking advantage of free social media
websites can be quite advantageous due to the fact that you will essentially be
marketing for free rather than spending thousands of dollars on advertisements.
SOCIAL MEDIA NETWORK SPOTLIGHT: LINKEDIN
LinkedIn is a network changing.
Among other things, they are a network where small business
and big business members interact, first as strangers and then as colleagues.
This network is a great place to search a potential client out and find other
businesses of the same sort.
Example: Your service is writing business white papers, and
looking through local midsize corporations, you can find the head of the
particular department that hires and then pays external operations and vendors.
And then you can send this person a letter directly telling him or her how essential
your business is for them.
LinkedIn will change
soon, as the network has no choice but to change because of recent successful
hacking; over six million names and passwords were lost by the LinkedIn
Servers.
Expect: A focus on security and related-topics to be
important to users of LinkedIn as the interface of the Network is upgraded and
tough. Honestly, now is a good time to start Marketing on LinkedIn because
Outlook: Still very good, though expect a sharp loss of
"connections" as the initial shock of the hacking translates in to
loss of interest in some of the network's users. They will bounce back though,
as the network still contains methods to find specific kinds of companies and
the people within these companies to speak with.
Why Should You Use Social Media in Small Business Marketing?
Why do you think you need to explore social
media in marketing your small business? Here are some thoughts that you may
want to consider...
Having a marketing strategy won’t be enough
if it will not be implemented correctly to your target audience. With this in
mind, the limits to innovative thinking were set to a higher level through
creative ideas and determination. Because of the financial crunch we are all
experiencing today; small businesses have been maximizing ways to innovate with
their marketing efforts. You are not alone in this dilemma. And you do not have
to be! Right now, with the help of social media experts, you can promote your business
without breaking the bank.
The Internet and its Marketing Power
A lot of small businesses have realized
that the internet is a suitable marketing medium with its millions of users. In
short, social media offers huge marketing opportunities for everyone. If you
are not yet using social media, where in the world are you? If you have not yet
noticed, small businesses are developing a stable and strong presence on the
Internet. I had been looking at an online directory lately and I am seeing the
presence of small businesses on the web. These entrepreneurs are using social
media marketing as a strong and sustainable way to develop awareness for their
respective brands.
What are the Possibilities?
Businesses will surely become successful
and be able to stay above the competition if they start optimizing the use and
leveraging the presence of social media networks such as Facebook, Twitter,
Youtube, and Pinterest, to name a few of these sites. In social media
platforms, it is all about people, events, and happenings. If you are not
following all these, how will you know who are the people that will buy your
product or service?
Social networking sites like Twitter and
Facebook succeed by connecting masses of people and by spreading information
quickly within the network. With the use of mobile smartphones and handheld
devices, the power of social media is even more magnified. Small businesses
could likewise use social networking sites to inform followers about their
upcoming sale or events. Without a doubt, mobile marketing and social media are
the future of small business marketing. Maybe it is time that you jump in too.
In social media sites, you could also send
out coupons or sale codes. Through social networking sites, it is easier to
form meaningful dialogue and personal relationships with the target market.
With these simple practices of sending out coupons or simply replying to
customers, businesses can connect with their customers on a more personal level
and this could lead to long term customer dedication. This is marketing at its
best, don’t you agree?
The Pitfall
But there is one caveat. One of the biggest
pitfalls of utilization of social media is when businesses spam their followers
with information up to the point where they tend to stop following the business
altogether. Small businesses should make
sure that their followers are not being overloaded with information. It is
important to always make sure that there is something meaningful in each of the
updates and messages you send. In short, be genuine and sincere. Don’t mislead
people and try to provide only the best information that your followers will
read or watch.
The Cost of Social Media Marketing
Do you think small businesses should take
advantage of social media? Of course! Why not?
You may have apprehensions because of the costs involved or the skills
required with these marketing methods. The good thing is that they can use
these tools even with smaller budgets. Forget the traditional methods such as
TV ads or print. Who can afford them?
Businesses should devote reasonable amount
of investment with their marketing strategies to be effective. This is also
true with social media campaigns. But I guarantee you; gaining new customers
through social networking can give you the best value for every marketing
dollar. With more and more people following your Tweets or subscribing to your
Youtube channel or simply buying your products, the marketing will surely pay
for itself.
Take Action!
If you are now fired up to begin using
social media, you might as well answer this question: How do you get started?
Find an online directory and contact the
experts. Hiring the pros that can offer you reliable marketing services is the
best way to go. Find the specialists that can offer you with the right choice
of profile, can link your social media sites, and can assist you with your
gallery.
To start right away, I only recommend you
visit this site: whocanihire.com
Why Your Business Needs A Social Media Strategy
In these tough economic times, one of the biggest challenges
that small businesses face is competing with the low prices of big
corporations. Additionally, corporations have the time and the resources to
constantly be pushing marketing efforts that drive sales while making their
already strong brand awareness even stronger. So how does a small business keep
up with that kind of financial strength in order to keep themselves afloat? In
the last several years, the answer to that has lied in social media marketing.
The problem that most small businesses face is that the public has simply never
heard of them.
Before you can even make a concerted effort to drive sales,
you’ve got to have the drive for brand awareness. Far too few small businesses
realize the value of social media and the impact it can have on your brand, and
inevitably, your bottom line. This is where most small businesses lose out and
risk closing their doors. A lack of understanding towards the power of social
media is a sure fire way to make sure your business gets left in the dust.
With social media marketing, you can create small virality
to your brand. When one person finds your business, a social media presence
encourages them to interact with your brand. That interaction is seen by all of
their friends, which can lead to further interaction from other people. The
process repeats itself and, provided you keep up with the claims that you offer
within your social media channels, you can build a fan base that is
proportional to the size of your business when compared to the larger brands in
your industry.
Social media isn’t about direct selling, but it is about
direct awareness. It gives the small guy an opportunity to make themselves a
common household name like the big guys. Additionally, it keeps your brand in
back of people’s minds, which can eventually lead to a sale when the time comes
that they can use your product. Empowering your business with proper social
media tactics is a vital strategy when it comes to the success of any small business.
The The Importance of Online Directories for Small Business
When looking to join directories,
mailing, or anything for that matter, know what you are getting for your
investment. Find out what other benefits you are going to get from the directory.
Does it include interactive user updates, how about linking the site to your
company’s social media? How about a knowledgeable staff that is available to
help you with your listing
whocanihire.com gives you these benefits and more
importantly, a minimum investment. For 49.00 a year, less than an average
service call, your company can be part of a cutting edge site. So ask yourself,
what does your company have to lose?
Staying Relevant
A couple of easy steps to stay
relevant while marketing through social media/sharing.
1. Keep information up to date.
Social media affords you the opportunity to keep your information new. It also
allows you to keep your marketing relevant to your business.
2. Optimize your presence. As a
business owner you want your name to be in front of as many potential clients
as you can. Most importantly having a social media presence is crucial for the
survival of your business. But you also want to ensure you are capturing people
with the right keywords as well. Another extremely important tool is
getting on the right directories.
3. Stay on the Google radar. When you
perform a search for anything how often do you go to the second page on a
search result? Probably not often. So you want to ensure you are
staying on that first result page. Blogs are a great way to keep you near
the top of a search. Another benefit of blogging is building better customer
relationships. You can keep clients up to date with day to day activates
directions you are headed, promotions, and allowing your customers to interact
with you.
The whocanihire.com business directory is
dedicated to helping small businesses succeed in their communities through
social sharing.
Join The Broward County Chamber of Commerce!
We are pleased to announce that the Broward County Chamber
of Commerce is now listed on whocanhire.com.
When you join the Broward County Chamber of Commerce, you, in effect, are hiring a professional marketing company, a public relations firm, a multi-media consultant, an advertising firm, a merchant services company and an "Outside Sales Force" at an incredible "mere" fraction of the cost. Our specialty is driving new customers to your door, to your phone and driving traffic to your website.
Whether you are new to internet marketing or expanding your
reach online, we are here to help you. whocanihire.com is more than a
directory and puts your business right in front of your target market, making
it easy for them to locate and contact you for your services. Marketing through whocanihire.com lets you create a
unique profile that includes a gallery, your company logo, links to website and
your social media sites.
Think Of The Image You Want To Project
It is important to stick with a
single image you want your business to project. By keeping it uniform it allows
you to send the same message to potential customers without confusing them. But that doesn’t mean you cannot get creative.
By incorporating whocanihire.com,
you are in control of the information on your specific page, and this allows
you to get out content to your customers with total control of the
content. By using your Facebook page,
Twitter, and other social media outlets to drive customers to your business you
are backing up your central idea and will build your brand.
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