Having a social media and directory presence for a small
business is paramount. Many small businesses have elected to not establish a
solid internet presence due to the lack of understanding of how to do it
properly, lack of time, or not understanding the value it can bring. It is fair to say that most people know or
use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough
to distinguish yourself from the competition. The need to properly optimize
directories, obtain a presence on all relevant social media sites to your
business, and online reviews. These three elements of marketing can help
increase your business by leaps and bounds.
One particular site every small business needs to be on is
Google Plus. Google Plus is a must because of its integration with Google Local,
YouTube, and Communities. Plus provides
reviews and the opportunity to review, and can be found often before a
company’s own website. These features lend small professional services to
improve ranking on listings on Google searches. Google local is also starting a
grading system. If you are unfamiliar, Google went to a “out of 30” grading
system instead of the more familiar “out of 5 stars”.
Now it is important to remember the best way to optimize
your internet presence is to get your name out there as many ways as you
possible can. An organic presence is the best presence.
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