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I've been tracking companies on Google Plus while doing some research on your industry—I’m very impressed with any company that takes the time to market themselves online.  Every company needs an online presence to stay relevant in their industry, and it is obvious your company recognizes this , but there are some real opportunities for growth that you currently are missing.

Are you interested in several proven strategies to use content and social media to drive relevant traffic to your business? In 20 minutes we can show you how to fuel your brand and generate more revenue from search engines and social networks.

This of course being  free of charge.

Please let us know when we can give you a call this week to discuss your marketing strategy?

Thank you

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Why Google Plus

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, Twitter, and LinkedIn. But unfortunately that is no longer enough to distinguish yourself from the competition. The need to properly optimize directories, obtain a presence on all relevant social media sites to your business, and online reviews. These three elements of marketing can help increase your business by leaps and bounds.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because of its integration with Google Local, YouTube, and Communities.  Plus provides reviews and the opportunity to review, and can be found often before a company’s own website. These features lend small professional services to improve ranking on listings on Google searches. Google local is also starting a grading system. If you are unfamiliar, Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”.

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence. 

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Why Your Business Should Be On Local Directories

Are you looking for a relatively easy and cost effective way to get your business noticed online?  Local directory listing services may be for you.  Local directories are online listings sites like Google Local, Yelp, Kudzu, Merchant Circle, and our site whocanihire.com..

The benefit in placing your business or service on local directories are many, including:

• You can push information out to the community that may be searching for your product or service.
• Most directories allow for customer/client feedback
• Most directories are free our incredibly reasonable
• Many directories now host video and photos along with links to your website

We have found that the benefit of listing your business or service on multiple directories far outweigh the benefits of a "great" website that may have cost you hundreds if not thousands of dollars.  However, to achieve benefits of listing on local directories, they MUST be optimized.  Many services will place you on directories with name, number and a few tags categorizing your business or service. whocanihire's service goes way beyond what most of these groups offer.  

Our clients have benefited in the area of increased traffic, sales and community reputation by being fully optimized on multiple online local directories.  Our typical client is manually placed in over 70 hyper and local directories in addition to multiple social media sites.  Our clients include every type business from a one person cleaning company to a multi-million dollar development.

If you are interested in learning more, please contact us today.

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A Referral Driven Business

Good grief, just got off the phone with someone that said he doesn't need social media because his business is referral driven. Really? Social media is a referral driven business. If you can't understand that, contact us.

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Monika rocking whocanihire.com!!

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Social Media Marketing And You: How To Expand Your Business.

Social media marketing is everywhere these days, on PCs, laptops, tablets and smartphones along with traditional media promoting their social media sites.  You will not avoid it so you might as well use it to your advantage.  My hope is this article will try to help you avoid some of the common pitfalls of social media marketing and help make your plans become more effective.

Just like marketing with articles, you never want to put out low quality information that will ruin your brand’s (remember, individually you are also a brand) reputation.  Find out about different methods of advertising on social media sites before you begin. You have to remember that no two social sites are the same.  Learn a little bit about the differences between them. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.

A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time.  Be prepared to overcome or avoid any form of negativity. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints.  Do not ignore unhappy customers, but make an attempt to help them.

Create humorous content when possible.  Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction.  When the things you post make someone laugh, they might share it with others.  This is a great way to create a word-of-mouth affect.

It is crucial that you keep your social media profiles updated and current.  Content goes stale quickly, which means you'll start hemorrhaging followers pretty quickly if you don't keep your profile updated.

Educate yourself on social networking itself.  Even if you use Facebook, Pinterest, LinkedIn or Twitter already, establishing a professional social media presence is very different from personal social media use.  Take the time to learn what has worked for other professionals.

Rome wasn't built in a day, and neither will a social media presence. You won't get 10,000 followers in the blink of an eye. It can happen, but it is not very likely your profiles will get attention that fast.   Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

Failure happens to everyone, but social media is unique in that failure can be turned into success at a relatively low cost in time or dollars. It will not cost a lot, if anything at all so you can experiment with all of your ideas without losing money. The article you just read gave you some basic strategies to use as you enter the social media marketing arena, but in order to really succeed, you need to figure out what works best for you on your own.

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Why Should You Use Social Media in Small Business Marketing?

Why do you think you need to explore social media in marketing your small business? Here are some thoughts that you may want to consider...

Having a marketing strategy won’t be enough if it will not be implemented correctly to your target audience. With this in mind, the limits to innovative thinking were set to a higher level through creative ideas and determination. Because of the financial crunch we are all experiencing today; small businesses have been maximizing ways to innovate with their marketing efforts. You are not alone in this dilemma. And you do not have to be! Right now, with the help of social media experts, you can promote your business without breaking the bank.

The Internet and its Marketing Power

A lot of small businesses have realized that the internet is a suitable marketing medium with its millions of users. In short, social media offers huge marketing opportunities for everyone. If you are not yet using social media, where in the world are you? If you have not yet noticed, small businesses are developing a stable and strong presence on the Internet. I had been looking at an online directory lately and I am seeing the presence of small businesses on the web. These entrepreneurs are using social media marketing as a strong and sustainable way to develop awareness for their respective brands.

What are the Possibilities?

Businesses will surely become successful and be able to stay above the competition if they start optimizing the use and leveraging the presence of social media networks such as Facebook, Twitter, Youtube, and Pinterest, to name a few of these sites. In social media platforms, it is all about people, events, and happenings. If you are not following all these, how will you know who are the people that will buy your product or service?

Social networking sites like Twitter and Facebook succeed by connecting masses of people and by spreading information quickly within the network. With the use of mobile smartphones and handheld devices, the power of social media is even more magnified. Small businesses could likewise use social networking sites to inform followers about their upcoming sale or events. Without a doubt, mobile marketing and social media are the future of small business marketing. Maybe it is time that you jump in too.

In social media sites, you could also send out coupons or sale codes. Through social networking sites, it is easier to form meaningful dialogue and personal relationships with the target market. With these simple practices of sending out coupons or simply replying to customers, businesses can connect with their customers on a more personal level and this could lead to long term customer dedication. This is marketing at its best, don’t you agree?

The Pitfall

But there is one caveat. One of the biggest pitfalls of utilization of social media is when businesses spam their followers with information up to the point where they tend to stop following the business altogether.  Small businesses should make sure that their followers are not being overloaded with information. It is important to always make sure that there is something meaningful in each of the updates and messages you send. In short, be genuine and sincere. Don’t mislead people and try to provide only the best information that your followers will read or watch.

The Cost of Social Media Marketing

Do you think small businesses should take advantage of social media? Of course! Why not?  You may have apprehensions because of the costs involved or the skills required with these marketing methods. The good thing is that they can use these tools even with smaller budgets. Forget the traditional methods such as TV ads or print. Who can afford them?

Businesses should devote reasonable amount of investment with their marketing strategies to be effective. This is also true with social media campaigns. But I guarantee you; gaining new customers through social networking can give you the best value for every marketing dollar. With more and more people following your Tweets or subscribing to your Youtube channel or simply buying your products, the marketing will surely pay for itself.

Take Action!

If you are now fired up to begin using social media, you might as well answer this question: How do you get started?

Find an online directory and contact the experts. Hiring the pros that can offer you reliable marketing services is the best way to go. Find the specialists that can offer you with the right choice of profile, can link your social media sites, and can assist you with your gallery.

To start right away, I only recommend you visit this site: whocanihire.com

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