A New Program for Commercial Property Managers, Landlords, and Tenants

"A 2% increase in customer retention has the same effect as decreasing costs by 10%" - Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy

One of the biggest issues commercial property managers and landlords face in a competitive real estate market is how to retain their current tenants. A new program called C.A.M. Leads addresses this issue to the benefit of all parties.

C.A.M. Leads is a digital marketing program that combines social media, local search directories, and content marketing to increase online exposure for the property and it's tenants. For example, a property owner has a strip center consisting of 10 unique commercial tenants marketing their goods, services, and location through conventional

advertising. By implementing C.A.M. Leads, the center and tenants will be marketing as a

community online and on mobile devices. 

A directory website is built for the strip center promoting the center and information on its various businesses. Each tenant receives their own facebook, twitter, yelp, pinterest, and other relevant social media sites highlighting their business or service and their location. Plus, tenants are placed in hundreds of local directories such as Yellow Pages, Kudzu, Manta, Angies List. Graphics and content are developed for the participating businesses and properties. This program is a significant savings for the businesses and enhances their own unique marketing.  

Additional benefits to the tenants and property are public awareness of the center and its businesses, decreased vacancy rates, decrease in customer acquisition costs and most importantly, higher rankings in search engines like Google and Bing. 

Cost of the program is as little as $150 per month per tenant regardless of the size and type of the business and is included in the common area maintenance. 

For additional information on the program go to camleads.com, email info@camleads.com or call 888-700-8290.

#textcode_from_above#

Our New Graphic

A little about what we do for your small business or service at Who Can I Hire, Inc.

#textcode_from_above#

We've Lost Sleep Too

Have you ever lost sleep wondering if your business is going to survive? The partners at Who Can I Hire, Inc. have experienced that fear and this is the idea behind whocanihire.com, a concept that can assure your business will be discovered by the customers you seek.

Most of our clients express disappointment with the results from online and offline marketing companies and in some cases results harmed their business. 

Ever felt social media and SEO was over sold to you?  Of course you have, we have and we’re in the business.

We are customer focused.  Every action we take is to help you to increase your businesses exposure. 

We understand the constraints on resources for small business and can work within your budget.  We limit our focus to small business and services in an effort you make your business competitive online at a reasonable cost.

Investing in your online presence is a priority.  Over 80% of online customers are guided by search results and if you want to be found you need a solid strategy.

#textcode_from_above#

Our experience has been that many small businesses have not calculated online marketing into their marketing budget.  If they have, many are missing a key component of online marketing and optimization.  We offer a unique method of marketing that involves social media, directory marketing, SEO and reputation management at an extremely reasonable cost . 

Please review the attached and should you have any questions, please don’t hesitate to contact me 888-700-8290

#textcode_from_above#

Self Storage Benefits From Google+ | PRLog

Google+ continues to expand, and smart businesses are taking advantage of all that Google has to offer. whocanihire.com, an internet directory and online marketing strategy company, has taken the steps necessary for B2B and B2C exposure on Google+ to be optimized. whocanihire.com has set up pages for different industries and invited companies that can benefit from one another to join. One such industry is Self Storage. With an ever growing national and international page on Google+, whocanihire.com has brought together storage companies and their potential clients in a whole new way.

We plan on developing and growing our pages to benefit as many different industries as possible.  whocanihire.com has found a sense of community among different businesses sharing effective practices, conversing with potential clients,and gaining new business.   

#textcode_from_above#

Marketing the Right Way

What’s the best way for your company to stand out? Hmmmmmmm…Got it! Do exactly what every other business is doing. Brilliant! Wait… huh?  

Unfortunately, this is what too many companies are doing. There are obvious proven methods that work for business, I understand this. But staying ahead of the curve is a great way to set the trend and not end up following your competition.

Marketing through direct mail, magazines, radio, TV are great ways to generate business. But in the changing landscape having an internet presence cannot be avoided any longer. This next sentence is not a secret. Every company worth its salt is online. So how is it that you separate your company from your competition? Your online presence is unlike any other form of marketing. For one, it allows a conversation with your potential customers. All the marketing forms I mentioned are basically you yelling at your potential customers, and no one likes to be yelled at.  Second, you have more online outlets. If you put an ad on a television channel, or a radio station you have one group of people hearing your message; as opposed to online where you can get your message out on multiple channels.  For instance, maybe there is someone that looks at Yelp to decide which plumber to use. Person two uses Google+ to make their choice. 

Instead of having to choose one or the other, you can reach both audiences. Home shows, an expensive, time consuming, resource wasting weekend event can be classified as a crap shoot. Now I will be honest. They are competition for us so please excuse my one sided approach here. I see people at home shows go there to collect branded water bottles and pens. Apparently someone had an afternoon to kill so they went and took your giveaways. Not to mention if you aren’t there your employees are more than likely playing with their phones. Believe me when I say this, I see more people with their heads in their chin at home shows than at an Apple store.  If you have a large product or a service that cost enough money for potential customers to vet companies that show up, don’t you think they are going to go home and do a little research online?  Of course they are. Chances are they will use that information to make their final decision. So instead of wasting thousands of dollars at a home show spend the money in the right place, on your online marketing.  

The idea of going to where your potential customers are has changed. Getting out there and meeting people face to face is and always will be important. But if you are not where you have the largest audience, the internet, your business will suffer.

whocanihire.com focuses on directory placement, social media optimization, brand management, and reputation management. Along with a fully integrated online directory that ties in social media. We assess your internet presence and determine your areas of opportunity

#textcode_from_above#

Why Use Online Directories

Having a social media and directory presence for a small business is paramount. Many small businesses have elected to not establish a solid internet presence due to the lack of understanding of how to do it properly, lack of time, or not understanding the value it can bring.  It is fair to say that most people know or use Facebook, YouTube, Twitter, and Linkedin. But unfortunately that is no longer enough to distinguish yourself from the competition.

The following three elements of marketing can help increase your business by leaps and bounds:

  

• properly optimize local directories
• obtain a presence on all relevant social media sites to your business
• pursue customer reviews.

One particular site every small business needs to be on is Google Plus. Google Plus is a must because the integration with Google+ Local, provides reviews, and may be visited more times even before a company’s own website. These features lend small professional services to improve ranking and listings on Google searches. Google local is also starting a grading system. If you are unfamiliar Google went to a “out of 30” grading system instead of the more familiar “out of 5 stars”. 

Now it is important to remember the best way to optimize your internet presence is to get your name out there as many ways as you possible can. An organic presence is the best presence.

  

#textcode_from_above#

Need a New Marketing Platform?

It is always nice to use something that is free, like social media marketing. Other marketing strategies can have real costs if they fail, but social media marketing is cheap and easy to change. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. This feedback, along with the tips you're about to read, will help you quickly attract customers to your site.

Try to learn from your past marketing experiences. Knowing what has worked and what hasn't will allow you to embrace strategies that work and avoid those that don't. If you do this, you'll know what works and doesn't work whenever you attempt to launch your campaign.

When developing your company's design for social networks, include more imagery than just your company logo. Many customers often want to know who is behind the product or service they use. It's important to share an appropriate family or a group employee photo now and then.

Watch traffic fluctuation with everything you do so that you can look at the results carefully. You should avoid jumping to conclusions when you have either a really good day or a bad one. Watch for trends on how your traffic flows.

You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. Perhaps you have already developed your mailing list. Put it to work for you by including your Facebook link in materials you send to subscribers. This simplifies the process of finding your social media sites for your customers.

When you have found your target market, polished your products and gone to the right social media sites, it is easier to publish your content. Publishing your media is simply a matter of posting your content on social media sites like Twitter, Facebook and YouTube in methods that mean your target niche will come across it. Then, all you have to do is sit back and watch your profits grow.

About us, whocanihire is a simple, user friendly online directory and is ready for your companies or services listing.   We have worked with many companies looking to enhance their online presence through directories and social media.  As an example, The Mortgage Firm office located in Boynton Beach attributes 2-3 transactions per month based on their online presence.

 Join us today. Take the opportunity, get noticed.

#textcode_from_above#

Social Media Marketing And You: How To Expand Your Business.

Social media marketing is everywhere these days, on PCs, laptops, tablets and smartphones along with traditional media promoting their social media sites.  You will not avoid it so you might as well use it to your advantage.  My hope is this article will try to help you avoid some of the common pitfalls of social media marketing and help make your plans become more effective.

Just like marketing with articles, you never want to put out low quality information that will ruin your brand’s (remember, individually you are also a brand) reputation.  Find out about different methods of advertising on social media sites before you begin. You have to remember that no two social sites are the same.  Learn a little bit about the differences between them. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.

A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time.  Be prepared to overcome or avoid any form of negativity. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints.  Do not ignore unhappy customers, but make an attempt to help them.

Create humorous content when possible.  Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction.  When the things you post make someone laugh, they might share it with others.  This is a great way to create a word-of-mouth affect.

It is crucial that you keep your social media profiles updated and current.  Content goes stale quickly, which means you'll start hemorrhaging followers pretty quickly if you don't keep your profile updated.

Educate yourself on social networking itself.  Even if you use Facebook, Pinterest, LinkedIn or Twitter already, establishing a professional social media presence is very different from personal social media use.  Take the time to learn what has worked for other professionals.

Rome wasn't built in a day, and neither will a social media presence. You won't get 10,000 followers in the blink of an eye. It can happen, but it is not very likely your profiles will get attention that fast.   Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

Failure happens to everyone, but social media is unique in that failure can be turned into success at a relatively low cost in time or dollars. It will not cost a lot, if anything at all so you can experiment with all of your ideas without losing money. The article you just read gave you some basic strategies to use as you enter the social media marketing arena, but in order to really succeed, you need to figure out what works best for you on your own.

#textcode_from_above#

Recent Review Of whocanihire.com

Website: http://www.whocanihire.com

An online presence is an opportunity today’s business can’t afford to miss. Your business has a name, street addresses and phone number, right?  A web presence made simple including important information is what whocanihire.com is about. It’s an online business directory plus more. No ads and no worries, just customers. Here’s why.

When Mr. Customer looks for your business online what will he find? An old outdated expensive website that seems like you’re closed or will he find nothing at all? Will he find updates, social media activity and you? An online identity is waiting and ready to welcome Mr. Customer and more.  Check out this YouTube video, see how it helped Paul the Plumber.

Studies show over eighty-eight percent of consumers do online research before making a purchase.  The easier it is for customers to find you online the easier it is to know, locate and call your business. A site on the web with a Google friendly profile, connected posts, tweets and social thingamajigs is a simple click away.

whocanihire is simple, user friendly and ready for your listing. Open your opportunity today at $49 per year - even Grandma approves.

Join us today. Take the opportunity, get noticed.

Written by Maria Snyder, CPA your source for small business social media consulting.

Find her at Mariasconsulting.com

#textcode_from_above#

Use Social Media Marketing To Gain A Following For Your Business

If you really want to build your business into an online name and brand, your presence needs to be visible where folks can see you.  Nowhere is that easier than through social media sites. Such websites are widely trafficked, so making use of them when developing a marketing strategy is critical.  It can actually decide whether or not you meet success or failure.  This article contains some great advice on how you can make it.

If you want your Facebook page to be interesting and to flow well, frequently put up content that looks good and is enjoyable.  Add some YouTube videos, some relevant articles, links to humorous non-offensive sites, and other potential pieces of content. Find the right balance between being friendly and professional.

Whether you're creating content to post on a blog, a Twitter, Pinterest, or Facebook, it is important you come up with something catchy that people will remember you by.  Remember, headlines and titles that stand out, they can be powerful tools which draw in people and make them want to know who you are and eventually will lead them to your site.

When you develop friends and followers via social media, speak about them highly. This is strange, but people like seeing social credentials prior to interacting with you. You should blog about these friends and share them on Facebook and Twitter.  Also, incorporate links to your other pages.

Try to incorporate a lot of media outlets into your service to increase your visibility. Though Facebook is perhaps the best known vehicle, you should never disregard the potential of other sites including Twitter and Pinterest.  You have a greater chance of success if you implement many types of media outlets.

Make your site more social media-friendly with comments, ratings and favorite lists.  Your site's users will feel as if they have a voice, as they rank content on the site by popularity.

In regards to social media, never give up and stay motivated.  Once you have a loyal group of followers, your traffic and number of followers will gradually increase.  It can take about a year to build a good following and take advantage of the real benefits for your business and develop creative marketing strategies.

You will see how social media increases customer loyalty if you use these suggestions.  If you are new to this area of marketing, you will soon see these ideas as a great way of generating business, increasing the awareness of your business and getting a bigger customer base.

whocanihire.com was built to help you increase your exposure and enhance your current marketing efforts just by deciding to participate.  whocanihire.com put your business right in front of your target market, making it easy for them to locate and contact you for your services or products.

#textcode_from_above#

The Importance of Small Business Marketing Through Social Media

At whocanihire.com we believe one of the most imperative factors within the business industry is to implement a beneficial marketing strategy.  The importance of small businesses finding the appropriate marketing strategy is far more important than a larger corporation needing a sufficient amount of marketing.  With the use of social media strategies, small businesses are provided with the opportunity to raise their brand awareness and to acquire a larger loyal customer base within a limited amount of time.  There are a wide variety of different benefits to be accounted for when contemplating how to utilize social media in your small business marketing strategy.

Social media is a large portion of the internet in present day society.  Millions of individuals are constantly logging into social media websites such as YouTube.com, facebook.com, and twitter.com on a daily basis.  With the use of a social media centric marketing strategy you will be able to utilize the power that is associated with these social media websites.  Once you have created your profile you will be able to tap into a variety of different demographics and to provide more individuals with information about your products and/or services.  This can prove to be quite advantageous due to the fact that the more individuals that become aware of your business, the more likely they are to purchase what it is that you have to offer.

As previously mentioned there are millions of computer owners who are consistently utilizing the internet on a daily basis.  The majority of those who use the internet use it for social media but they also use it to conduct a sufficient amount of research.  As an example, if an individual is looking to hire a building contractor, they will search “building contractor” on their preferred search engine.  If your business is contracting, you have created your own social media profiles for your business, you will be creating your online presence on the internet and thus those who are searching for what you have to offer will find your profiles and hire you or purchase your products.

With the implementation of a small business social media marketing strategy your business will undoubtedly acquire more awareness and more profits at the end of the year.  In order to efficiently utilize marketing to your benefit, taking advantage of free social media websites can be quite advantageous due to the fact that you will essentially be marketing for free rather than spending thousands of dollars on advertisements.

#textcode_from_above#

SOCIAL MEDIA NETWORK SPOTLIGHT: LINKEDIN

  

LinkedIn is a network changing.  

Among other things, they are a network where small business and big business members interact, first as strangers and then as colleagues. This network is a great place to search a potential client out and find other businesses of the same sort.

Example: Your service is writing business white papers, and looking through local midsize corporations, you can find the head of the particular department that hires and then pays external operations and vendors. And then you can send this person a letter directly telling him or her how essential your business is for them.

LinkedIn will change soon, as the network has no choice but to change because of recent successful hacking; over six million names and passwords were lost by the LinkedIn Servers.

Expect: A focus on security and related-topics to be important to users of LinkedIn as the interface of the Network is upgraded and tough. Honestly, now is a good time to start Marketing on LinkedIn because

Outlook: Still very good, though expect a sharp loss of "connections" as the initial shock of the hacking translates in to loss of interest in some of the network's users. They will bounce back though, as the network still contains methods to find specific kinds of companies and the people within these companies to speak with.

#textcode_from_above#

Why Should You Use Social Media in Small Business Marketing?

Why do you think you need to explore social media in marketing your small business? Here are some thoughts that you may want to consider...

Having a marketing strategy won’t be enough if it will not be implemented correctly to your target audience. With this in mind, the limits to innovative thinking were set to a higher level through creative ideas and determination. Because of the financial crunch we are all experiencing today; small businesses have been maximizing ways to innovate with their marketing efforts. You are not alone in this dilemma. And you do not have to be! Right now, with the help of social media experts, you can promote your business without breaking the bank.

The Internet and its Marketing Power

A lot of small businesses have realized that the internet is a suitable marketing medium with its millions of users. In short, social media offers huge marketing opportunities for everyone. If you are not yet using social media, where in the world are you? If you have not yet noticed, small businesses are developing a stable and strong presence on the Internet. I had been looking at an online directory lately and I am seeing the presence of small businesses on the web. These entrepreneurs are using social media marketing as a strong and sustainable way to develop awareness for their respective brands.

What are the Possibilities?

Businesses will surely become successful and be able to stay above the competition if they start optimizing the use and leveraging the presence of social media networks such as Facebook, Twitter, Youtube, and Pinterest, to name a few of these sites. In social media platforms, it is all about people, events, and happenings. If you are not following all these, how will you know who are the people that will buy your product or service?

Social networking sites like Twitter and Facebook succeed by connecting masses of people and by spreading information quickly within the network. With the use of mobile smartphones and handheld devices, the power of social media is even more magnified. Small businesses could likewise use social networking sites to inform followers about their upcoming sale or events. Without a doubt, mobile marketing and social media are the future of small business marketing. Maybe it is time that you jump in too.

In social media sites, you could also send out coupons or sale codes. Through social networking sites, it is easier to form meaningful dialogue and personal relationships with the target market. With these simple practices of sending out coupons or simply replying to customers, businesses can connect with their customers on a more personal level and this could lead to long term customer dedication. This is marketing at its best, don’t you agree?

The Pitfall

But there is one caveat. One of the biggest pitfalls of utilization of social media is when businesses spam their followers with information up to the point where they tend to stop following the business altogether.  Small businesses should make sure that their followers are not being overloaded with information. It is important to always make sure that there is something meaningful in each of the updates and messages you send. In short, be genuine and sincere. Don’t mislead people and try to provide only the best information that your followers will read or watch.

The Cost of Social Media Marketing

Do you think small businesses should take advantage of social media? Of course! Why not?  You may have apprehensions because of the costs involved or the skills required with these marketing methods. The good thing is that they can use these tools even with smaller budgets. Forget the traditional methods such as TV ads or print. Who can afford them?

Businesses should devote reasonable amount of investment with their marketing strategies to be effective. This is also true with social media campaigns. But I guarantee you; gaining new customers through social networking can give you the best value for every marketing dollar. With more and more people following your Tweets or subscribing to your Youtube channel or simply buying your products, the marketing will surely pay for itself.

Take Action!

If you are now fired up to begin using social media, you might as well answer this question: How do you get started?

Find an online directory and contact the experts. Hiring the pros that can offer you reliable marketing services is the best way to go. Find the specialists that can offer you with the right choice of profile, can link your social media sites, and can assist you with your gallery.

To start right away, I only recommend you visit this site: whocanihire.com

#textcode_from_above#

The The Importance of Online Directories for Small Business

Reaching as many people as you can is marketing in a nutshell. More to it, reaching prospective clients/customers with the lowest cost is even better.  This is why joining online directories  is so important. Some directories can charge upwards of 250.00 a month and up. You have to ask yourself, what does my company really get for this, a listing for a phone number and an address? What you need to do when investing any marketing capitol is making sure you get bang for your buck.

When looking to join directories, mailing, or anything for that matter, know what you are getting for your investment. Find out what other benefits you are going to get from the directory. Does it include interactive user updates, how about linking the site to your company’s social media? How about a knowledgeable staff that is available to help you with your listing

whocanihire.com gives you these benefits and more importantly, a minimum investment. For 49.00 a year, less than an average service call, your company can be part of a cutting edge site. So ask yourself, what does your company have to lose?

#textcode_from_above#

Staying Relevant

A couple of easy steps to stay relevant while marketing through social media/sharing.

1. Keep information up to date. Social media affords you the opportunity to keep your information new. It also allows you to keep your marketing relevant to your business.

 2. Optimize your presence. As a business owner you want your name to be in front of as many potential clients as you can. Most importantly having a social media presence is crucial for the survival of your business. But you also want to ensure you are capturing people with the right keywords as well.  Another extremely important tool is getting on the right directories.

3. Stay on the Google radar. When you perform a search for anything how often do you go to the second page on a search result?  Probably not often.  So you want to ensure you are staying on that first result page.  Blogs are a great way to keep you near the top of a search. Another benefit of blogging is building better customer relationships. You can keep clients up to date with day to day activates directions you are headed, promotions, and allowing your customers to interact with you. 

The whocanihire.com business directory is dedicated to helping small businesses succeed in their communities through social sharing. 

#textcode_from_above#

Think Of The Image You Want To Project

It is important to stick with a single image you want your business to project. By keeping it uniform it allows you to send the same message to potential customers without confusing them.  But that doesn’t mean you cannot get creative.

By incorporating whocanihire.com, you are in control of the information on your specific page, and this allows you to get out content to your customers with total control of the content.  By using your Facebook page, Twitter, and other social media outlets to drive customers to your business you are backing up your central idea and will build your brand. 

#textcode_from_above#

Know Your Market

Overextending your company’s marketing may cause you to lose sight on the customers you actually can acquire. Without knowing your businesses target market, you can find yourself throwing out too large of a net and catching nothing.

Identify your market then adapt your marketing so it’s aimed to that specific market sector. Once you have identified these factors, whocanihire.com can help you gain those new customers by using the resources on a geolocated database and ensuring you have people looking for your business in your immediate market. Pair that with your social media outlets like facebook, twitter and others, and you are sure to get a larger customer base. 

#textcode_from_above#

Which Percentage Are You?

When it comes to sales calls and cold calling, statistics show that:

 

44% Forty four percent of all sales people quit after the 1st call
22% Twenty Two percent after the 2nd
14% Fourteen percent after the 3rd
12%Twelve percent after the 4th, and
 

ONLY 

8% Eight percent persist to the 5th call back!

Further statistics show that 60% sixty percent of all Buyers' say it takes 5 five contacts before they make a decision to buy.

Now imagine this, what if the potential Buyer of your product or service had the opportunity to meet you through a social sharing channel such as facebook, twitter or LinkedIn prior to your call.  At this point you have removed the fear of a "cold call" out of the equation, how powerful would this be?

In using whocanihire.com as a hub for your social sharing marketing you have the opportunity to remove the fear cold calling.  With a social sharing strategy in place, potential customers may have already developed a comfort level with you through facebook, twitter and other social media sites, saving time, relieving stress and making that sale easier.

#textcode_from_above#

The Philadelphia Eagles And America's Youth

The Philadelphia Eagles and the current atmosphere for young Americans have some striking resemblances. If you follow football you are familiar with the fact that the Eagles gathered players from across the NFL to make up what was tagged, “The Dream Team”.

What is most important about this “Dream Team” nickname is that it was not given to them by the media or the fans, but that it was bestowed to them by Vince Young, who’s lack of dedication in the past and failure to live up to his potential landed him with the Eagles.  The Eagles gathered some of the best and most explosive skill position players across the NFL to add to their already explosive roster. On paper and before the season started there were names that really popped out at you Michael Vick, Jeremy Maclin, LeSean McCoy, Nnamdi Asomugha, Asante Samuel and Dominique Rodgers-Cromartie. 

When looking at this team you would say they are heading to the Super Bowl because of all these great high profile players!  But there was something that was overlooked, and this is where the comparison comes in.  Everyone looked at the sexy positions that score touchdowns and get you on commercials and posters, but forgot about what makes a team run.  The guys in the trenches, the guys doing the dirty work are what help you win. The Eagles did nothing to support their infrastructure and that is why you are watching the team crumble from in the inside out.  You can’t score those touchdowns, and you can’t get those endorsements when your offensive line cannot protect you, or your linebackers are getting run over on almost every down.

How do the Eagles compare to America’s youth?  They fell in love with the sexy jobs in tech and on Wall Street and forgot about what made America great, hard work and getting it done in the trenches.  What is going to happen when all the skill positions workers retire?  The average age of a welder is around 57, carpenter, near 60.  I want to know how these kids plan on getting to Wall Street when the roads are in peril, or that you can’t get on the subway because no one is there to fix the tracks.  Just like making the Eagles great, we have lost focus on what is really important and what built this country.

Just like in the trenches of the football field, America needs the tough jobs filled that require sweat, toughness, brains and fortitude to make it great again.  Guess what?  These jobs are available and pay very well! 

Watch for further information from a great movement from the Center for America.

@conwaykevin

#textcode_from_above#