Need a New Marketing Platform?

It is always nice to use something that is free, like social media marketing. Other marketing strategies can have real costs if they fail, but social media marketing is cheap and easy to change. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. This feedback, along with the tips you're about to read, will help you quickly attract customers to your site.

Try to learn from your past marketing experiences. Knowing what has worked and what hasn't will allow you to embrace strategies that work and avoid those that don't. If you do this, you'll know what works and doesn't work whenever you attempt to launch your campaign.

When developing your company's design for social networks, include more imagery than just your company logo. Many customers often want to know who is behind the product or service they use. It's important to share an appropriate family or a group employee photo now and then.

Watch traffic fluctuation with everything you do so that you can look at the results carefully. You should avoid jumping to conclusions when you have either a really good day or a bad one. Watch for trends on how your traffic flows.

You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. Perhaps you have already developed your mailing list. Put it to work for you by including your Facebook link in materials you send to subscribers. This simplifies the process of finding your social media sites for your customers.

When you have found your target market, polished your products and gone to the right social media sites, it is easier to publish your content. Publishing your media is simply a matter of posting your content on social media sites like Twitter, Facebook and YouTube in methods that mean your target niche will come across it. Then, all you have to do is sit back and watch your profits grow.

About us, whocanihire is a simple, user friendly online directory and is ready for your companies or services listing.   We have worked with many companies looking to enhance their online presence through directories and social media.  As an example, The Mortgage Firm office located in Boynton Beach attributes 2-3 transactions per month based on their online presence.

 Join us today. Take the opportunity, get noticed.

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Why Your Business Needs A Social Media Strategy

In these tough economic times, one of the biggest challenges that small businesses face is competing with the low prices of big corporations. Additionally, corporations have the time and the resources to constantly be pushing marketing efforts that drive sales while making their already strong brand awareness even stronger. So how does a small business keep up with that kind of financial strength in order to keep themselves afloat? In the last several years, the answer to that has lied in social media marketing. The problem that most small businesses face is that the public has simply never heard of them. 

Before you can even make a concerted effort to drive sales, you’ve got to have the drive for brand awareness. Far too few small businesses realize the value of social media and the impact it can have on your brand, and inevitably, your bottom line. This is where most small businesses lose out and risk closing their doors. A lack of understanding towards the power of social media is a sure fire way to make sure your business gets left in the dust. 

With social media marketing, you can create small virality to your brand. When one person finds your business, a social media presence encourages them to interact with your brand. That interaction is seen by all of their friends, which can lead to further interaction from other people. The process repeats itself and, provided you keep up with the claims that you offer within your social media channels, you can build a fan base that is proportional to the size of your business when compared to the larger brands in your industry. 

Social media isn’t about direct selling, but it is about direct awareness. It gives the small guy an opportunity to make themselves a common household name like the big guys. Additionally, it keeps your brand in back of people’s minds, which can eventually lead to a sale when the time comes that they can use your product. Empowering your business with proper social media tactics is a vital strategy when it comes to the success of any small business.

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'Tis the Season - Social Media and Hurricane Irene

It is the time of year in South Florida when most people become amateur weather persons.  This time is hurricane season.  And here we are on August 22, 2011 looking out to the Caribbean we have a hurricane named Irene.  It does look like we are going to get lucky and not be affected here in South Florida. The actual storm can be very scary and can claim lives and should never be taken less than serious. For most people the aftermath is the most daunting part of any hurricane.  So I was thinking about what can be done to get the clean up started sooner, and how small businesses can capitalize on helping their communities.

After Hurricane Wilma the power was off in most places for a week. Mind you, that is a pretty conservative number; I know there were large areas that didn’t have power for 30 days and even some places for months. Not only was the power lost but there was significant amount of damage in the South Florida area which needs to be cleaned up and fixed.   Now most people would have gone to the phonebook to look for a company but that was 6 years ago, times have changed. People look to the internet for services now.  Even with the power being out people will still have their phones.  And almost everyone has access to a car, and a car charger.  As you already know phones today have all of the social media applications, and, of course, access to the internet.  So as a company you still have access to your potential customers and your customers have access to find you. So here are a few ways you can reach people after a storm hits:

·         Tweet out right away what services you are providing.  If you are a landscaping, tree trimmer, roofer, Pool Company, whatever it is, get it out there so people will see it.  Don’t wait for them to find you.  You want expect that people will wait until the power is back on before they think they can get anything fixed. By doing this it lets them know you are ready to work and fix their problem.

·         Farm an area. Post on your Facebook and Twitter what neighborhoods your company is going to be in.  Also post from what time to what time and what services you are offering. This is a good way to get your face out there after the storm.  Not to mention it opens you up to residual business by getting your face out there.

·         Make sure you document what you did with pictures and post and tweets.  Obviously, this isn’t the best scenario to do business in, but it may create new business.  Showing how quickly your company can respond and how receptive to a market change will give you the leg up on your competition.  It also gives people a sense of community where someone can be ready to help in such a sort amount of time that makes people feel good.

Please feel free to contact us.  We are here to help you help your company.

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whocanihire.com CEO Speaks About Social Media

The CEO of whocanihire.com is available to speak to media and associations about the emergence of social media as a powerful marketing tool for small business.

Suzanne Morton, recently named CEO of whocanihire.com is available for interviews and can deliver small business focused content and is committed to providing high quality information for the small business community.

The website promotes itself as the next generation of business to client connection.  "We seek to be the cornerstone of a businesses marketing efforts. Listing your business with us, means you are joining our mission to empower the local entrepreneur, business owner, tradesmen, and professional with the opportunity to attract the clients who need them" said Suzanne Morton, President of whocanihire.com.

whocanihire.com puts small and medium size businesses right in front of their target market using social media to promote at little or no cost.  Businesses and professionals can create a unique profile up to five pages with company logo, links to current website and many of the social media networks like twitter, yelp, facebook and LinkedIn.  

"I was recently introduced to a new website called whocanihire.com and I'm convinced this site could change forever the way small business owners promote their companies on the Internet" said Patrick Gostley of TodaysBusiness.com. Businesses and professionals listed within whocanihire.com can actively interact in real time with their customer base.  

"Let's face it, the internet is the place to be for business and traditional marketing is not easy or cheap and quite frankly does not give the big return on investment (ROI) as so often is expected.  So listing your business, trade, or profession with whocanihire.com means your business will have a dedicated page on an explosive site that will put you in front of the customers you need" said Suzanne Morton.

Businesses and professionals can sign up on the site for $49.00 per year, considerably less than many other websites that offer far less.  Visit www.whocanihire.com/about for details.

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