We've Lost Sleep Too

Have you ever lost sleep wondering if your business is going to survive? The partners at Who Can I Hire, Inc. have experienced that fear and this is the idea behind whocanihire.com, a concept that can assure your business will be discovered by the customers you seek.

Most of our clients express disappointment with the results from online and offline marketing companies and in some cases results harmed their business. 

Ever felt social media and SEO was over sold to you?  Of course you have, we have and we’re in the business.

We are customer focused.  Every action we take is to help you to increase your businesses exposure. 

We understand the constraints on resources for small business and can work within your budget.  We limit our focus to small business and services in an effort you make your business competitive online at a reasonable cost.

Investing in your online presence is a priority.  Over 80% of online customers are guided by search results and if you want to be found you need a solid strategy.

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The Importance of Small Business Marketing Through Social Media

At whocanihire.com we believe one of the most imperative factors within the business industry is to implement a beneficial marketing strategy.  The importance of small businesses finding the appropriate marketing strategy is far more important than a larger corporation needing a sufficient amount of marketing.  With the use of social media strategies, small businesses are provided with the opportunity to raise their brand awareness and to acquire a larger loyal customer base within a limited amount of time.  There are a wide variety of different benefits to be accounted for when contemplating how to utilize social media in your small business marketing strategy.

Social media is a large portion of the internet in present day society.  Millions of individuals are constantly logging into social media websites such as YouTube.com, facebook.com, and twitter.com on a daily basis.  With the use of a social media centric marketing strategy you will be able to utilize the power that is associated with these social media websites.  Once you have created your profile you will be able to tap into a variety of different demographics and to provide more individuals with information about your products and/or services.  This can prove to be quite advantageous due to the fact that the more individuals that become aware of your business, the more likely they are to purchase what it is that you have to offer.

As previously mentioned there are millions of computer owners who are consistently utilizing the internet on a daily basis.  The majority of those who use the internet use it for social media but they also use it to conduct a sufficient amount of research.  As an example, if an individual is looking to hire a building contractor, they will search “building contractor” on their preferred search engine.  If your business is contracting, you have created your own social media profiles for your business, you will be creating your online presence on the internet and thus those who are searching for what you have to offer will find your profiles and hire you or purchase your products.

With the implementation of a small business social media marketing strategy your business will undoubtedly acquire more awareness and more profits at the end of the year.  In order to efficiently utilize marketing to your benefit, taking advantage of free social media websites can be quite advantageous due to the fact that you will essentially be marketing for free rather than spending thousands of dollars on advertisements.

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Staying Relevant

A couple of easy steps to stay relevant while marketing through social media/sharing.

1. Keep information up to date. Social media affords you the opportunity to keep your information new. It also allows you to keep your marketing relevant to your business.

 2. Optimize your presence. As a business owner you want your name to be in front of as many potential clients as you can. Most importantly having a social media presence is crucial for the survival of your business. But you also want to ensure you are capturing people with the right keywords as well.  Another extremely important tool is getting on the right directories.

3. Stay on the Google radar. When you perform a search for anything how often do you go to the second page on a search result?  Probably not often.  So you want to ensure you are staying on that first result page.  Blogs are a great way to keep you near the top of a search. Another benefit of blogging is building better customer relationships. You can keep clients up to date with day to day activates directions you are headed, promotions, and allowing your customers to interact with you. 

The whocanihire.com business directory is dedicated to helping small businesses succeed in their communities through social sharing. 

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Know Your Market

Overextending your company’s marketing may cause you to lose sight on the customers you actually can acquire. Without knowing your businesses target market, you can find yourself throwing out too large of a net and catching nothing.

Identify your market then adapt your marketing so it’s aimed to that specific market sector. Once you have identified these factors, whocanihire.com can help you gain those new customers by using the resources on a geolocated database and ensuring you have people looking for your business in your immediate market. Pair that with your social media outlets like facebook, twitter and others, and you are sure to get a larger customer base. 

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whocanihire.com CEO Speaks About Social Media

The CEO of whocanihire.com is available to speak to media and associations about the emergence of social media as a powerful marketing tool for small business.

Suzanne Morton, recently named CEO of whocanihire.com is available for interviews and can deliver small business focused content and is committed to providing high quality information for the small business community.

The website promotes itself as the next generation of business to client connection.  "We seek to be the cornerstone of a businesses marketing efforts. Listing your business with us, means you are joining our mission to empower the local entrepreneur, business owner, tradesmen, and professional with the opportunity to attract the clients who need them" said Suzanne Morton, President of whocanihire.com.

whocanihire.com puts small and medium size businesses right in front of their target market using social media to promote at little or no cost.  Businesses and professionals can create a unique profile up to five pages with company logo, links to current website and many of the social media networks like twitter, yelp, facebook and LinkedIn.  

"I was recently introduced to a new website called whocanihire.com and I'm convinced this site could change forever the way small business owners promote their companies on the Internet" said Patrick Gostley of TodaysBusiness.com. Businesses and professionals listed within whocanihire.com can actively interact in real time with their customer base.  

"Let's face it, the internet is the place to be for business and traditional marketing is not easy or cheap and quite frankly does not give the big return on investment (ROI) as so often is expected.  So listing your business, trade, or profession with whocanihire.com means your business will have a dedicated page on an explosive site that will put you in front of the customers you need" said Suzanne Morton.

Businesses and professionals can sign up on the site for $49.00 per year, considerably less than many other websites that offer far less.  Visit www.whocanihire.com/about for details.

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