Showing posts with label whocanihire. Show all posts
Showing posts with label whocanihire. Show all posts

Colonial Gateway Veterinary Center




Colonial Gateway Veterinary Center is a state of the art full service animal hospital for small animals located in Boynton Beach and serving all of South Florida.


Among other amenities Colonial Gateway Veterinary Center offers Grooming
and Spa services and Pet Boarding.  


Grooming is an essential part of your pet's health and physical
well-being.  We are committed to the safe
and secure care of your pet when entrusted to our care.  
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Our experience has been that many small businesses have not calculated online marketing into their marketing budget.  If they have, many are missing a key component of online marketing and optimization.  We offer a unique method of marketing that involves social media, directory marketing, SEO and reputation management at an extremely reasonable cost . 



Please review the attached and should you have any questions, please don’t hesitate to contact me 888-700-8290


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Marketing the Right Way


What’s the best way for your company to stand out? Hmmmmmmm…Got it! Do exactly what every other business is doing. Brilliant! Wait… huh?  

Unfortunately, this is what too many companies are doing. There are obvious proven methods that work for business, I understand this. But staying ahead of the curve is a great way to set the trend and not end up following your competition.


Marketing through direct mail, magazines, radio, TV are great ways to generate business. But in the changing landscape having an internet presence cannot be avoided any longer. This next sentence is not a secret. Every company worth its salt is online. So how is it that you separate your company from your competition? Your online presence is unlike any other form of marketing. For one, it allows a conversation with your potential customers. All the marketing forms I mentioned are basically you yelling at your potential customers, and no one likes to be yelled at.  Second, you have more online outlets. If you put an ad on a television channel, or a radio station you have one group of people hearing your message; as opposed to online where you can get your message out on multiple channels.  For instance, maybe there is someone that looks at Yelp to decide which plumber to use. Person two uses Google+ to make their choice. 

Instead of having to choose one or the other, you can reach both audiences. Home shows, an expensive, time consuming, resource wasting weekend event can be classified as a crap shoot. Now I will be honest. They are competition for us so please excuse my one sided approach here. I see people at home shows go there to collect branded water bottles and pens. Apparently someone had an afternoon to kill so they went and took your giveaways. Not to mention if you aren’t there your employees are more than likely playing with their phones. Believe me when I say this, I see more people with their heads in their chin at home shows than at an Apple store.  If you have a large product or a service that cost enough money for potential customers to vet companies that show up, don’t you think they are going to go home and do a little research online?  Of course they are. Chances are they will use that information to make their final decision. So instead of wasting thousands of dollars at a home show spend the money in the right place, on your online marketing.  

The idea of going to where your potential customers are has changed. Getting out there and meeting people face to face is and always will be important. But if you are not where you have the largest audience, the internet, your business will suffer.

whocanihire.com focuses on directory placement, social media optimization, brand management, and reputation management. Along with a fully integrated online directory that ties in social media. We assess your internet presence and determine your areas of opportunity
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A Referral Driven Business

Good grief, just got off the phone with someone that said he doesn't need social media because his business is referral driven. Really? Social media is a referral driven business. If you can't understand that, contact us.



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Need a New Marketing Platform?


It is always nice to use something that is free, like social media marketing. Other marketing strategies can have real costs if they fail, but social media marketing is cheap and easy to change. You can improve your strategy by applying user feedback and learning from the mistakes of other social media marketers. This feedback, along with the tips you're about to read, will help you quickly attract customers to your site.

Try to learn from your past marketing experiences. Knowing what has worked and what hasn't will allow you to embrace strategies that work and avoid those that don't. If you do this, you'll know what works and doesn't work whenever you attempt to launch your campaign.

When developing your company's design for social networks, include more imagery than just your company logo. Many customers often want to know who is behind the product or service they use. It's important to share an appropriate family or a group employee photo now and then.

Watch traffic fluctuation with everything you do so that you can look at the results carefully. You should avoid jumping to conclusions when you have either a really good day or a bad one. Watch for trends on how your traffic flows.

You can gain a good Facebook audience by sending out an email to your contacts with a link to your page. Perhaps you have already developed your mailing list. Put it to work for you by including your Facebook link in materials you send to subscribers. This simplifies the process of finding your social media sites for your customers.

When you have found your target market, polished your products and gone to the right social media sites, it is easier to publish your content. Publishing your media is simply a matter of posting your content on social media sites like Twitter, Facebook and YouTube in methods that mean your target niche will come across it. Then, all you have to do is sit back and watch your profits grow.

About us, whocanihire is a simple, user friendly online directory and is ready for your companies or services listing.   We have worked with many companies looking to enhance their online presence through directories and social media.  As an example, The Mortgage Firm office located in Boynton Beach attributes 2-3 transactions per month based on their online presence.

 Join us today. Take the opportunity, get noticed.
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Social Media Marketing And You: How To Expand Your Business.

Social media marketing is everywhere these days, on PCs, laptops, tablets and smartphones along with traditional media promoting their social media sites.  You will not avoid it so you might as well use it to your advantage.  My hope is this article will try to help you avoid some of the common pitfalls of social media marketing and help make your plans become more effective.

Just like marketing with articles, you never want to put out low quality information that will ruin your brand’s (remember, individually you are also a brand) reputation.  Find out about different methods of advertising on social media sites before you begin. You have to remember that no two social sites are the same.  Learn a little bit about the differences between them. Perhaps one particular site reaches a majority of people and so is a worthwhile recipient of most of your efforts.

A great thing to remember before starting your social campaign is that things can get nasty on social media sites from time to time.  Be prepared to overcome or avoid any form of negativity. It is always a good thing to know that there are positive things to say about your company, but you also have to deal with complaints.  Do not ignore unhappy customers, but make an attempt to help them.

Create humorous content when possible.  Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction.  When the things you post make someone laugh, they might share it with others.  This is a great way to create a word-of-mouth affect.


It is crucial that you keep your social media profiles updated and current.  Content goes stale quickly, which means you'll start hemorrhaging followers pretty quickly if you don't keep your profile updated.

Educate yourself on social networking itself.  Even if you use Facebook, Pinterest, LinkedIn or Twitter already, establishing a professional social media presence is very different from personal social media use.  Take the time to learn what has worked for other professionals.

Rome wasn't built in a day, and neither will a social media presence. You won't get 10,000 followers in the blink of an eye. It can happen, but it is not very likely your profiles will get attention that fast.   Provide good content, frequently update your page and interact with your visitors and in good time you will gain a substantial following.

Failure happens to everyone, but social media is unique in that failure can be turned into success at a relatively low cost in time or dollars. It will not cost a lot, if anything at all so you can experiment with all of your ideas without losing money. The article you just read gave you some basic strategies to use as you enter the social media marketing arena, but in order to really succeed, you need to figure out what works best for you on your own.
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Join The Broward County Chamber of Commerce!


We are pleased to announce that the Broward County Chamber of Commerce is now listed on whocanhire.com. 

The Broward County Chamber of Commerce provides Your Business with Leads, Referrals & Maximum Exposure in Broward County and Throughout South Florida!

When you join the Broward County Chamber of Commerce, you, in effect, are hiring a professional marketing company, a public relations firm, a multi-media consultant, an advertising firm, a merchant services company and an "Outside Sales Force" at an incredible "mere" fraction of the cost. Our specialty is driving new customers to your door, to your phone and driving traffic to your website.

Whether you are new to internet marketing or expanding your reach online, we are here to help you.  whocanihire.com is more than a directory and puts your business right in front of your target market, making it easy for them to locate and contact you for your services.  Marketing through whocanihire.com lets you create a unique profile that includes a gallery, your company logo, links to website and your social media sites.  
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Dewhurst Associates, Inc. Has Joined whocanihire.com


We are pleased to announce that Dewhurst Associates, Inc. has joined whocanhire.com.

Dewhurst Associates, Inc. was founded in 1981 and has extensive project experience in construction of corporate offices, general offices, computer facilities, law offices, health/medical offices, financial institutions and many specialty facilities.  Their impressive client includes Comcast Cable, Metro PCS, CNN Time Warner, Cigna Healthcare and many others.  Dewhurst Associates, Inc. is headquartered in Boca Raton, FL.

Whether you are new to internet marketing or expanding your reach online, we are here to help you.  whocanihire.com is more than a directory and puts your business right in front of your target market, making it easy for them to locate and contact you for your services.  Marketing through whocanihire.com lets you create a unique profile that includes a gallery, your company logo, links to website and your social media sites.



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Know Your Market


Overextending your company’s marketing may cause you to lose sight on the customers you actually can acquire. Without knowing your businesses target market, you can find yourself throwing out too large of a net and catching nothing.

Identify your market then adapt your marketing so it’s aimed to that specific market sector. Once you have identified these factors, whocanihire.com can help you gain those new customers by using the resources on a geolocated database and ensuring you have people looking for your business in your immediate market. Pair that with your social media outlets like facebook, twitter and others, and you are sure to get a larger customer base. 



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Which Percentage Are You?

When it comes to sales calls and cold calling, statistics show that:
 
44% Forty four percent of all sales people quit after the 1st call
22% Twenty Two percent after the 2nd
14% Fourteen percent after the 3rd
12%Twelve percent after the 4th, and
 
ONLY 

8% Eight percent persist to the 5th call back!

Further statistics show that 60% sixty percent of all Buyers' say it takes 5 five contacts before they make a decision to buy.

Now imagine this, what if the potential Buyer of your product or service had the opportunity to meet you through a social sharing channel such as facebook, twitter or LinkedIn prior to your call.  At this point you have removed the fear of a "cold call" out of the equation, how powerful would this be?

In using whocanihire.com as a hub for your social sharing marketing you have the opportunity to remove the fear cold calling.  With a social sharing strategy in place, potential customers may have already developed a comfort level with you through facebook, twitter and other social media sites, saving time, relieving stress and making that sale easier.




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The Philadelphia Eagles And America's Youth

The Philadelphia Eagles and the current atmosphere for young Americans have some striking resemblances. If you follow football you are familiar with the fact that the Eagles gathered players from across the NFL to make up what was tagged, “The Dream Team”.

What is most important about this “Dream Team” nickname is that it was not given to them by the media or the fans, but that it was bestowed to them by Vince Young, who’s lack of dedication in the past and failure to live up to his potential landed him with the Eagles.  The Eagles gathered some of the best and most explosive skill position players across the NFL to add to their already explosive roster. On paper and before the season started there were names that really popped out at you Michael Vick, Jeremy Maclin, LeSean McCoy, Nnamdi Asomugha, Asante Samuel and Dominique Rodgers-Cromartie. 

When looking at this team you would say they are heading to the Super Bowl because of all these great high profile players!  But there was something that was overlooked, and this is where the comparison comes in.  Everyone looked at the sexy positions that score touchdowns and get you on commercials and posters, but forgot about what makes a team run.  The guys in the trenches, the guys doing the dirty work are what help you win. The Eagles did nothing to support their infrastructure and that is why you are watching the team crumble from in the inside out.  You can’t score those touchdowns, and you can’t get those endorsements when your offensive line cannot protect you, or your linebackers are getting run over on almost every down.

How do the Eagles compare to America’s youth?  They fell in love with the sexy jobs in tech and on Wall Street and forgot about what made America great, hard work and getting it done in the trenches.  What is going to happen when all the skill positions workers retire?  The average age of a welder is around 57, carpenter, near 60.  I want to know how these kids plan on getting to Wall Street when the roads are in peril, or that you can’t get on the subway because no one is there to fix the tracks.  Just like making the Eagles great, we have lost focus on what is really important and what built this country.

Just like in the trenches of the football field, America needs the tough jobs filled that require sweat, toughness, brains and fortitude to make it great again.  Guess what?  These jobs are available and pay very well! 

Watch for further information from a great movement from the Center for America.





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Mile Marker 25

      Twenty miles east from famous Key West, FL you will find a small and beautiful key called Summerland.  This key begins at mile marker twenty-five and is located next to the home I recently stayed in.  On this key, there is a local family owned grocery store called Murray's Market.  They have a sign posted in their restroom telling folks to "Like" them on facebook and that they will be posting grilling, cooking tips, in-store specials, and more.

          I found it interesting that this small grocery store, in a key that is no longer than 2 miles would be online promoting themselves. This is a local grocery store for people on vacation staying in the area and local residents.  It fascinates me how social media is taking over...worldwide.  Murray's Market made my family and I very yummy subs for our boat trips and a delicious FSU print rice crispy treat.

         I believe businesses that have not joined the social media bandwagon are really missing out on this gigantic worldwide platform to market themself.  Social media does nothing but benefit the business, just like whocanihire does.  Huge successful corporations as far as Lays Potato Chips, Chevrolet, Jet Blue, Southwest Airlines, Marriot International Hotels, Carnival Cruise Line, Hertz, Home Depot, and so many more have official Twitter and Facebook accounts.  Businesses large and small have established a presence on social media sites employing community managers or in the case of many small businesses spending a few hours a week promoting themselves.  As an example, a New Orleans local pizza restaurant brought in 15% of its customers through a Twitter promotion.  Why would you not want to engage with potential new customers through social media?  All I can say is you better get to "tweeting" if you already haven't.

          Anyways, I could go on and on about the benefits of joining social media.  My family and I had a wonderful trip in Summerland Key and would recommend it to anyone looking for a beautiful, homey, relaxing area to stay when staying in the Florida Keys.  Of course we visited Key West and Duval Street. Just hearing the words Margaritaville, El Siboney (local cuban restraunt everyone should eat at at least once), Half Shell Raw Bar, The Flying Monkey Bar, and the famous Mallory Square Sunset Celebration takes me back to my week in paradise.  Murrays Market is a great example why social media is the right area to market your business!

@chanlerhaden




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You "Like" This - Promote your Business Effectively Through Facebook!



Want people to "Like" your facebook page fast? For all of us business owners who promote our business through Facebook, we know the more "Likes" we receive, the more potential our business has to grow. But how do you do this, how come your business has been on facebook for what it feels like ages and hasn't received attention? It may not be as hard as it look folks.

Just like any business starting out you have to have personal contact with your customer. Each facebook profile is a potential customer.  Reach out to each profile and ask them to "Like" you, and even show them how. Always include links to your page, whether your writing a blog, on someones wall, a message, etc. 

Add for example Sincerely, Chanler Haden Contributed : ( www.whocanihire.com/about ), then Chanler is now promoting through something so basic as a wall post.

After listening to that tip, I bet you have "Likes" already. Now you need to interact with those fans at least 2 or even 3 times a day. Post links about something interesting or funny. For instance, http://www.facebook.com/#!/whocanihire puts a (joke of the day) on their wall Monday-Saturday. Cool right?!  Now all they're doing is putting their joke of the day on their wall with a link to the joke and  promoting themsleves through something so basic.

The most affective way I have seen interacting with customers is through personally sending them messages with a short one or two sentences telling them what your business is all about. Coupons on your facebook site are another way to promote, "Like" us today and get $10 off when you sign up http://www.facebook.com/#!/whocanihire . Make sure you have a comment box on your page, or a way for customers to leave their advice or opinions. Many customers crave personal attention from you. Respond to all facebook comments in a friendly and polite manner to show off your businesses personality. Always post fun appropriate videos to grab the attention of your social media craving customers.

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Making Your Idea - Make you Money!

It seems these days everywhere you turn wild and sometimes almost ridiculous ideas take over the world’s attention. Remember silly bands? Have you ever sat around with your friends, drinking beers considering crazy ideas to make big bucks?

I got my idea for this blog from Hannah Hart of "mydrunkkitchen" fame who thought it would be funny to make a cooking video on Youtube. Soon after posting she had a group of fans and followers asking for more. When people ask Hannah for tips on how to get famous through Youtube, Facebook, or other social media sites, she gives the following six steps that she has learned along the way. 

  • Be a good friend so that people repost your video on other social media sites.
  • Be patient (being in marketing for whocanihire.com, this is one virtue I have really learned). Building your site takes time and dedication. Make sure your site or whatever "your million dollar idea" may be, has potential and hold a purpose. Putting your idea out on these social media sites, you can be sure they will be seen.
  • Get a second opinion and be open to multiple ideas.
  • Don’t be afraid to work hard.
  • Never post anything you’re not proud of.
  • When posting comedy be sure it makes you laugh out loud

So with all that said, next time you’re sitting around with your buddies drinking a beer laughing about crazy ideas, and a good one comes along, you should run with it! Get it setup on Youtube, whocanihire, Facebook, or any other good social media sites you have in mind. See where your idea with dedication takes you.

--Chanler Haden, whocanihire


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Facebook...The New MySpace?

Does anyone else hear those footsteps?  The time is at hand for Google to step into the social networking game.  

Google+ was recently launched and by this weekend there could be 20 million users  (http://www.pcmag.com/article2/0,2817,2388371,00.asp).  By comparison, it took Facebook about 3 years to reach that amount, according to Facebook  (http://www.facebook.com/press/info.php?timeline). 

Google is a powerhouse.  When a company with numbers like these (see below) and a track record to back it up wants their social networking site to be taken seriously, competitors would be wise to take notice. 

Here are the numbers that Google puts up according to the Wall Street Journal (http://online.wsj.com/community/groups/state-economy-557/topics/google-vs-facebook-google-has ):

·    Google is ranked #1 in the world according to all traffic rankings. The site has been online for at least thirteen years.
·    Google market cap is $167.90 billion.
·    Google revenue for 2008 was 21,796 Million, for 2009 23,651 million, 2010     29,321 and Q1 2001 was 8,575.
·    Google has 25,000 employees.
·    Google hiring rose more than 4,500 full-timers in 2010, Google is adding more than 6,200 new workers in 2011 this will be the biggest hiring year in company history.
 
The last stat line is the one that jumps out at me. I don’t think it is a coincidence that they launched this new site and they are hiring so many new employees.  Furthermore, I think that number is indicative of the commitment and the dedication that Google is putting toward making this work.

Businesses and professionals can sign up on the site for $49.00 per year, considerably less than many other websites that offer far less.  Visit http://www.whocanihire.com/about for details.
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Green Please

Today it is harder to find companies that are not green or talking about going green than not.  From recycling to solar energy every company big or small is either on the bandwagon or should be thinking about how they are going to get on the wagon. People are more aware of the global impact of products they use today, and because of that they want to buy green.  And the smart companies see that. Unfortunately, there are some kinks still to be worked out. 

Right now green products are more expensive than their “non-green” competitors.  In a time of economic instability and near record level unemployment, people have to make the choice of what’s going to affect their pocketbook first and everything else after.  As much as people would like to purchase products that are not going to harm the environment, financially, it does not make sense for many people to do that right now.

I know that electric car’s emissions are cleaner than that of gas power cars but there are still byproducts produced.  The electric car gets plugged into an outlet at your house or on street.  In order to produce that electricity to power that car it could be inferred that it comes from a power plant, and power plants produce emissions that are harmful to the environment.  It would be great to think that all electricity that powers these cars come from solar or wind power, but we are not quite there at this point.

But this is what is great about technology, more specifically, what is great about humanity.  We are making strides using technology toward a cleaner planet for everyone.  Although it can be said that there are some “problems” that need to be worked out both with the technology and outside factors, like the economy, but as far as I know Rome wasn’t built in a day.

Companies that are on whocanihire.com are becoming greener and may not recognize it.  By marketing and promoting themselves on whocanihire.com they can reduce printing costs and materials. 



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