Mile Marker 25

      Twenty miles east from famous Key West, FL you will find a small and beautiful key called Summerland.  This key begins at mile marker twenty-five and is located next to the home I recently stayed in.  On this key, there is a local family owned grocery store called Murray's Market.  They have a sign posted in their restroom telling folks to "Like" them on facebook and that they will be posting grilling, cooking tips, in-store specials, and more.

          I found it interesting that this small grocery store, in a key that is no longer than 2 miles would be online promoting themselves. This is a local grocery store for people on vacation staying in the area and local residents.  It fascinates me how social media is taking over...worldwide.  Murray's Market made my family and I very yummy subs for our boat trips and a delicious FSU print rice crispy treat.

         I believe businesses that have not joined the social media bandwagon are really missing out on this gigantic worldwide platform to market themself.  Social media does nothing but benefit the business, just like whocanihire does.  Huge successful corporations as far as Lays Potato Chips, Chevrolet, Jet Blue, Southwest Airlines, Marriot International Hotels, Carnival Cruise Line, Hertz, Home Depot, and so many more have official Twitter and Facebook accounts.  Businesses large and small have established a presence on social media sites employing community managers or in the case of many small businesses spending a few hours a week promoting themselves.  As an example, a New Orleans local pizza restaurant brought in 15% of its customers through a Twitter promotion.  Why would you not want to engage with potential new customers through social media?  All I can say is you better get to "tweeting" if you already haven't.

          Anyways, I could go on and on about the benefits of joining social media.  My family and I had a wonderful trip in Summerland Key and would recommend it to anyone looking for a beautiful, homey, relaxing area to stay when staying in the Florida Keys.  Of course we visited Key West and Duval Street. Just hearing the words Margaritaville, El Siboney (local cuban restraunt everyone should eat at at least once), Half Shell Raw Bar, The Flying Monkey Bar, and the famous Mallory Square Sunset Celebration takes me back to my week in paradise.  Murrays Market is a great example why social media is the right area to market your business!

@chanlerhaden

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'Tis the Season - Social Media and Hurricane Irene

It is the time of year in South Florida when most people become amateur weather persons.  This time is hurricane season.  And here we are on August 22, 2011 looking out to the Caribbean we have a hurricane named Irene.  It does look like we are going to get lucky and not be affected here in South Florida. The actual storm can be very scary and can claim lives and should never be taken less than serious. For most people the aftermath is the most daunting part of any hurricane.  So I was thinking about what can be done to get the clean up started sooner, and how small businesses can capitalize on helping their communities.

After Hurricane Wilma the power was off in most places for a week. Mind you, that is a pretty conservative number; I know there were large areas that didn’t have power for 30 days and even some places for months. Not only was the power lost but there was significant amount of damage in the South Florida area which needs to be cleaned up and fixed.   Now most people would have gone to the phonebook to look for a company but that was 6 years ago, times have changed. People look to the internet for services now.  Even with the power being out people will still have their phones.  And almost everyone has access to a car, and a car charger.  As you already know phones today have all of the social media applications, and, of course, access to the internet.  So as a company you still have access to your potential customers and your customers have access to find you. So here are a few ways you can reach people after a storm hits:

·         Tweet out right away what services you are providing.  If you are a landscaping, tree trimmer, roofer, Pool Company, whatever it is, get it out there so people will see it.  Don’t wait for them to find you.  You want expect that people will wait until the power is back on before they think they can get anything fixed. By doing this it lets them know you are ready to work and fix their problem.

·         Farm an area. Post on your Facebook and Twitter what neighborhoods your company is going to be in.  Also post from what time to what time and what services you are offering. This is a good way to get your face out there after the storm.  Not to mention it opens you up to residual business by getting your face out there.

·         Make sure you document what you did with pictures and post and tweets.  Obviously, this isn’t the best scenario to do business in, but it may create new business.  Showing how quickly your company can respond and how receptive to a market change will give you the leg up on your competition.  It also gives people a sense of community where someone can be ready to help in such a sort amount of time that makes people feel good.

Please feel free to contact us.  We are here to help you help your company.

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whocanihire.com Profile Page Setup

HOW TO SET UP YOUR whocanihire.com PROFILE PAGE

Thank you for taking a look at whocanihire.com and becoming a part of the most powerful and innovative network & directory service on the internet.

Setting up your profile is quick & easy when using this page as a reference. Keep in mind, you can always make changes to your profile page anytime!

BUSINESS PROFILE: Be sure to use complete address information, don't forget Suite Numbers, Street Directions (W, NW, etc.) and proper Capitalizations and Punctuation.

CHECK BOXES UNDER BUSINESS ADDRESS: If you work from home or mobile office, don't check "Address is on", to turn on Google map, check "Map is on" and If your company is now hiring, check "Now Hiring is on"!

SEARCH KEYWORDS:  Very Important! This is how customers will find you! example, if your a contractor you might use: construction, renovation, commercial, residential, rehab, electrical, etc.

COMPANY IMAGE:  Your Logo, Trademark, Brand, Photo or if you need one, email us.

www.whocanihire.com/about/



COMPANY DESCRIPTION: To change the tab name, simply hover over the question mark.

PITCH: This is where you would place your Pitch, Slogan, Motto our Tagline. Samples: "Diamonds Are Forever", "Just Do It" or "Taste Great, Less Filling" and "People are looking for you!"

DESCRIPTION: This area allows for a brief description of your business, product, service or profession.

SERVICE:  This area gives you the opportunity to describe a little more detail about what you provide. Be careful not to pigeonhole yourself.

AWARDS: An opportunity to brag about yourself, company, service or profession by references, awards and accolades

CREDENTIALS: Place your experience, continuing education and memberships to any tradegroups or associations.

SOCIAL NETWORKS: Very powerful stuff. You may have upto 14 social media channels such as facebook, twitter, StumbleUpon, Yelp, LinkedIn, Delicious, MySpace, YouTube, etc. Take advantage of the marketing and promotional opportunities these provide you! It's very easy and fun to get started! Our tutorial page is coming soon or go to our YouTube page through this profile.

PHOTO GALLERY: "A picture is worth a thousand words"! An opportunity to show you, your product, your company vehicle, office, "employee of the month", etc.

Remember: If you have any questions or suggestions you can email rick@whocanihire.com or call me at 888-700-8290. Thank you for being a part of this network and directory!

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